Xiatech and OneStock launch the Second Annual Business Value of MACH Technologies Survey

Mapp, Mercaux, Optimove, Pimberly, Sitoo and the MACH Alliance support global initiative with Xiatech & OneStock to benchmark the benefits of modern composable technology architecture.

Sarah Zhukovin

Sarah Zhukovin

Digital Marketing Associate

London, UK –  11 June 2024:  Xiatech, the pioneer of Xfuze, the world’s first AI-powered composable Hyper-Integration Platform, and OneStock, market-leading Distributed Order Management specialists, have today launched the much-anticipated second annual 2024 “Business Value of MACH Technologies Survey.”

Supported by Mapp, Mercaux, Optimove, Pimberly, Sitoo and the MACH Alliance, and running under the “Power of MACH” brand, the purpose of this ground-breaking global survey is to develop the most comprehensive benchmark into the value of composability and, specifically, MACH technologies, which has witnessed significant adoption over the last four years. Gartner estimates that by 2027, at least 60% of new B2C and B2B digital commerce solutions, developed for the cloud, will be aligned with MACH architecture principles.1

“Xiatech is proud to partner again with OneStock to run this year’s Business Value of MACH Technologies Survey. This has become, in a short period of time, the go-to benchmark for organisations seeking to confidently determine what business results they should expect from their MACH technology investments,” said Jonathan Summerfield, CEO & Founder of Xiatech.

The findings from the 2023 survey have been used by organisations to support decision-making including benchmark the value they should be generating from their MACH investments, as well as helping teams make the business case for investing in MACH technologies.

“For organisations curious about the MACH journey, as well as for those that have been on this road for a while, last year’s report provided groundbreaking insights and cutting-edge information inspiring decision makers to act. Being able to measure business impact, and recognise the business value of MACH adoption is proving ground for the future. I’m excited for OneStock and Xiatech’s survey again in 2024. I look forward to reviewing the valuable insights for business leaders considering MACH adoption,” said Gireesh Sahukar, Vice President of Digital at Dawn Foods, and a MACH Ambassador.

This year’s global end-user survey of organisations that have adopted MACH technologies will run until October 2024 when the results will be published to the world.  To complete the end-user survey, click here.

“We’re delighted to be partnering with Xiatech, and our Supporters, on this important initiative for a second year. The 2023 “Business Value of MACH Technologies Survey” revealed some really unique insights into how organisations are delivering tangible business results from their MACH investments, and we’re keen to see the year on year comparisons in this year’s survey,” commented Romulus Grigoras, Co-founder & CEO at OneStock.

“We are thrilled to support Xiatech and OneStock, as they showcase how embracing MACH technologies can drive tangible business value and competitive advantage,” said Holly Hall, Managing Director of the MACH Alliance. “Through this global end-user survey, their ambition to provide valuable insights into the transformative impact of MACH and composable solutions on businesses worldwide will be invaluable.”

“The core appeal of MACH lies in its dual capacity to bolster operational agility and to equip businesses for scalable, resilient expansion. The assessment of MACH technologies should be sophisticated, weighing immediate operational costs against the potential enduring strategic value for growth; and the results of the Business Value of MACH Technologies Survey will help companies make strategic decisions,” said Heather Hershey, Research Director, Worldwide Digital Commerce CIS, IDC.

Members of the MACH Alliance supporting this important initiative include:

  • “At Mapp, we understand that the future of technology rests on adaptability and integration. Embracing MACH architecture is not just about staying current; it’s about setting a foundation for continuous innovation and growth. The ‘Business Value of MACH Technologies Survey’ offers vital insights that empower businesses to leverage these modular, agile, and scalable systems, transforming challenges into opportunities. We are proud to support this initiative, recognizing its significance in guiding organisations towards more dynamic and responsive business models.” Maurizio Alberti, VP of Sales & Marketing, Mapp
  • “Since our inception, Mercaux has championed MACH principles in every solution we bring to market, providing our retail customers with agility, flexibility, and rapid time to value. We are delighted to support this important research once again, enhancing our community’s understanding of perceived value and its evolution over time to ultimately deliver even more exceptional customer experiences.”Olga Kotsur, co-founder & CEO of Mercaux
  • “Optimove has long recognised that a broader SaaS ecosystem requires interoperability standards. In fact, Optimove has been composable at the core for years. Leading brands use Optimove’s platform to ensure personalised, relevant, marketing messages that connect with customers in real-time. Extending our proven marketing ROI benefits via a broader set of commerce processes is a real value add, as we can now extend those benefits with MACH Alliance partners, and benchmark those client benefits via the Business Value of MACH Technologies Survey.” – Shai Frank, SVP Product & GM Americas, Optimove
  • “As more companies adopt a composable first, MACH strategy and with more great technology solutions becoming MACH compliant it’s important that we continue to gather valuable insights and share in what’s working and what needs more focus – ensuring we exceed the business objectives for the customer is a fundamental principle for MACH alliance partners and this survey allows you to share your experiences, good and bad.” – Martin Balaam, CEO & Founder, Pimberly
  • “We know flexibility is the future of retail and MACH architecture is essential for retailers to keep pace with the rapid changes we always see in our industry. To think one vendor can keep pace with all the changes happening in retail is crazy. It’s impossible. With the MACH approach that we take and support, retailers can build their own ecosystem with best-of-breed solutions that are built to adapt to change. Supporting the Business Value of MACH Technologies Survey aligns with our vision of driving retail excellence through cutting-edge MACH solutions.” – Jens Levin, CEO & co-founder, Sitoo

About The MACH Alliance

The MACH Alliance is a [501(c)(6)] non-profit organisation, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organisations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.

The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on Twitter, LinkedIn and Instagram.

About Pimberly

Pimberly is an innovative, cloud-based SaaS PIM (Product Information Management), DAM (Digital Asset Management), and Workflow platform for all your product data and digital assets. It’s designed to handle unlimited numbers of SKUs, data feeds, and channels for leading brands and businesses. A centralised hub enables you to create a vital golden record for all product information. Gather, store, enrich, and distribute everything to unlimited sales channels from one place. At Pimberly, product data is our passion, and the scalability of the platform means there are no barriers to growth. To learn more about Pimberly, visit www.pimberly.com.

About Mapp

Mapp are experts in helping marketers easily build personalised customer experiences through our very own SaaS platform: Mapp Marketing Cloud. Our powerful platform combines AI-powered digital analytics and marketing automation to collect customer data, extract insights, and trigger highly personalised campaigns across email, SMS, apps, and websites.

More than 700 companies choose Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more. We’ve been on the market for over 20 years and constantly innovate our products and services to ensure our clients have the best support, with our global offices in London, San Diego, Berlin, Munich, Milan, and Paris. www.mapp.com

About Mercaux
Mercaux’s In-Store Clienteling and CX Platform empowers retailers to deliver exceptional shopping experiences, both in-store and remotely, to boost sales, loyalty, and profitability. A single app for Store Associates offers assisted selling, endless aisle, clienteling & appointments management, through to in-store interest capture, remote selling, mPOS, fulfilment & returns. Self-service customer solutions include progressive web apps, digital fitting rooms, self-checkout kiosks, and appointment bookings. Customers such as River Island, TENDAM, Alshaya, and Stadium Goods, typically go live in 4-6 weeks with the initial solutions, experience a sales uplift of between 5-9%, and 8-10x ROI.

About Optimove

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value .It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action. In Gartner’s 2023 Magic Quadrant for Multichannel Marketing Hubs, Optimove was positioned the highest in execution and furthest in vision among Challengers. In Gartner’s companion report, it was ranked #1 for Multichannel Marketing Journey Orchestration.Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands. For more information, go to Optimove.com.

About Sitoo

Sitoo, the cloud-native Unified Commerce Platform anchored by POS, helps global fashion and lifestyle retailers create positive shopping experiences every time and everywhere. Driven by the belief that shopping should be simple and seamless, Sitoo enables retailers to unify all physical stores and online sales channels in real time.  The fast growing Swedish tech company is trusted by 300+ brands and retail chains in Europe, Asia, Australia and North America.

About OneStock
OneStock is Europe’s market-leading distributed order management system provider. We help retailers unlock their full omnichannel potential and power some of the world’s most convenient shopping experiences. Our cloud-native SaaS solution improves operational efficiency, increases online revenue and enhances customer experience. OneStock is a proud member of the MACH Alliance and provides best-of-breed solutions for many brands, including: Pets at Home, TFG Brands, Hackett London, The Perfume Shop, Dune, Moss and Euro Car Parts. For more information, visit onestock-retail.com

About Xiatech 

Xiatech shortens time-to-insights, accelerates digital transformation, and extends the value of legacy technology investments by providing organisations with Xfuze, the world’s first ML-powered composable Hyper-Integration Platform that innovatively connects systems, creates a single view of data and delivers actionable insights in one solution. To learn more about how organisations are quickly generating results in weeks, visit www.xiatech.io or our Xfuze Showplace.

1 Gartner, “When Should Applications Use a MACH Architecture Approach?” (Gartner subscription required), authored by Paul Vincent, Mike Lowndes, Dave Micko, Anne Thomas, 19 April 2024.