Top 3 PIMs for Magento 2025

Understanding PIM for Magento

Before diving into specific PIM solutions, it’s essential to understand what PIM for Magento is and how it works. A PIM platform centralizes, enriches, and distributes product content across multiple sales channels, ensuring accuracy and consistency. Since Magento is a leading eCommerce platform, many businesses rely on PIM software to streamline product data management and improve the customer experience. A Magento PIM system enhances efficiency by automating workflows and ensuring real-time updates across multiple stores.

PIM Magento workflows

Magento delivers outstanding features to propel your online store. Since this platform is the most competitive product on the market, its users have taken to it pretty well. In recent years, Magento has also shown innovation in its technical stack. These days, this platform has been fairly innovative with GraphQL and Progressive Web Apps.

Nonetheless, a lot of analysts believe that the Magento PIM system and native personalization are less robust than those of its rivals. Because the Magento Product Information Management PIM feature is insufficient for today’s demanding enterprises, most use an external vendor’s PIM solution. Magento’s content management system is lacking in features for customer data management, personalization, and content commerce.

Benefits of Using a PIM System with Magento

Using a Magento PIM system offers several advantages. It helps eCommerce businesses manage large product catalogs, improve product descriptions, and streamline digital asset management. Without a PIM solution, managing thousands of SKUs across different sales channels can be overwhelming, leading to inconsistent product content and inefficient operations. A well-integrated Magento PIM integration allows businesses to manage product information seamlessly, enhancing the shopping experience.

Best PIM for Magento

The eCommerce industry handles a lot of data and material. Inventory expands along with your business, making it more difficult to maintain and update all of the product details, infostructures, and content across all sales channels and online stores.

Product data administration can undoubtedly become a hassle if automation systems aren’t used. The Product Information Management (PIM) system is one such solution that makes it possible to streamline and expedite this process.

You should use PIM for Magento 2 if you currently find it difficult to maintain at least two of the areas noted above. Additionally, you are not traveling alone when using Magento 2.

Magento 2 is the foundation used by over 184 thousand retailers for their online storefronts. The advantages of the best PIM for Magento 2 are clear: merchants may achieve up to a 4X boost in sales conversion rates with Magento PIM integration.

Additionally, it’s critical to select a PIM system that can seamlessly integrate with a Magento store. The four PIM software solutions listed—Pimberly, Akeneo PIM, Sales Layer, and inRiver—each offer unique benefits for Magento 2 stores.

1.    Pimberly

Pimberly’s PIM platform provides an effective, role-based, and customizable user interface. For businesses that frequently deal with printed materials, this Magento PIM connector ensures seamless product data management. It also converts raw product data into a structured digital asset management system with multiple language and pricing options.

The Data Integration Module is an additional fantastic feature. It allows you to display integration activities with logging, submitting, and email notifications and allows you to integrate Pimberly data with any kind of internal database, spreadsheet, or business system, making Pimberly one of the best PIMs for Magento.

2.    Sales Layer

Sales Layer is a cloud-based PIM solution that enables businesses to sync data across multiple sales channels, including Magento. It features a Magento PIM connector that allows for centralized product content updates, reducing the effort required to maintain product catalogs.

A plug-and-play adapter connects Sales Layer and Magento, providing marketing teams with a flexible and potent integration. With the help of the Sales Layer connector, you create a centralized database that can automatically syndicate data across several channels. Managers in charge of marketing and eCommerce usually lose a lot of time in Magento managing data connections, reviews, and changes.

The goal of this Magento PIM software is to provide you with the quickest possible way to manage information so you can concentrate on giving your customers the best possible shopping experiences, from better usage manuals to more thorough product descriptions.

3.    inRiver

inRiver is a solid PIM for Magento resellers. Its PIM integrations allow businesses to distribute product content across sales channels, including online marketplaces and B2B platforms. The best integration for Magento with inRiver involves third-party solutions like Magecloud for a smooth connection.

One of the finest PIM programs for resellers is called inRiver. Through a self-service portal, product managers grant resellers access to particular data. B2C and B2B multi-channel commerce may manage and disseminate pertinent product content via a central master file to multiple sales channels in various languages with the use of InRiver PIM software. Additionally, InRiver comes with a Planner App that lets you manage tasks, schedule and monitor activity, and collaborate with your sales team right within PIM Magento. For a seamless inRiver interaction with your Magento 2 Store, consider third-party solutions like Magecloud.

The Elastic Data Model, which is essentially an entity and relation organization of data, is another feature of inRiver that is well-known. Magento customers benefit from a clean user experience as a result of the Elastic Data Model’s ease of data organization and customization capabilities during the enrichment process. The inRiver Planner App facilitates collaboration with other teams, activity planning, and process control.

How to Choose the Right PIM for Your Magento Store

Selecting the right Magento 2 PIM depends on factors like catalog size, integration capabilities, budget, and business needs. If your online store handles a large number of SKUs and requires advanced automation, solutions like Sales Layer or Akeneo PIM might be ideal. For businesses that focus on financial data and printed catalogs, Pimberly offers strong digital asset management features.

Product Information Management for Magento: Best Practices

Regardless of the kind of goods your Magento shop offers, the number of products it carries, or the size of your company, a product information management Magento 2 solution will significantly boost your eCommerce endeavors. While each PIM system on the market has its special features and benefits, they will all undoubtedly bring you more SEO power, a better omnichannel experience, data enrichment, efficiency in time management, automatization, and a better client experience.

Even if you might not be prepared for PIM for Magento 2 integration soon, PIM is an absolute must if you intend to expand. Using an API or a PIM stands for Magento connection are the two methods for integrating Magento 2 PIM. Certain connectors are manufactured by PIM vendors, while others are produced by independent businesses. In comparison to the extension option, the API option is more complex because it necessitates a high level of technical competence.

Best Integration for Magento

A Magento PIM integration is crucial for maintaining a consistent shopping experience. It can be done via APIs or dedicated Magento PIM connectors. Some PIM integrations are built-in, while others require third-party tools. API-based PIM integrations offer flexibility but may require technical resources, whereas Magento PIM connectors provide an easier plug-and-play solution.

Bottom line

A Magento product information management system is essential for streamlining product data management and improving the customer experience. It enhances efficiency, optimizes product descriptions, and ensures seamless updates across multiple sales channels. If you’re looking for the best PIM for Magento, consider a solution that aligns with your business needs and integrates effortlessly with your Magento 2 store.