Pimberly Collaborates with The University of Manchester to Advance Digital Product Passport Compliance within its PIM/DAM Platform

NEW YORK – April 24, 2025–

Pimberly, a top provider of cloud-based Product Information Management (PIM) solutions, is pleased to announce its collaboration with the esteemed University of  Manchester to create robust functionality that ensures compliance with the European Union’s digital product passport (DPP) regulations, set to take effect in 2026. Pimberly is expanding its PIM/DAM platform to effortlessly integrate these ‘passports’ with precise and up-to-date product data. This initiative cements Pimberly’s position as a leader in helping businesses comply with evolving sustainability and traceability standards, which are becoming increasingly crucial for both B2C and B2B markets.

With the European Union’s digital product passport framework poised to transform how product information is stored, exchanged, and authenticated, businesses in various sectors are under growing pressure to ensure compliance. By incorporating DPP functionality directly into its PIM and DAM platform, Pimberly seeks to simplify this process for companies, providing a comprehensive solution for managing intricate data requirements while adhering to regulations. Companies utilizing the Pimberly platform can expect to reduce the time required to generate these passports by up to 90%, thanks to the rapid population of fields with real-time, accurate product information.

Driving Innovation Through Academia

The University of Manchester, a recognized leader in research and innovation, contributes critical expertise to this initiative. The partnership, which leverages The University of Manchester’s research expertise in digital fashion innovation and sustainability to develop advanced tools that align with the digital product passport program. Their focus includes ensuring compliance with legislative mandates, pragmatic measurement of ESG compliance, and working with consumer focus groups to establish best practices for visual representation of ESG performance or products.

Key Goals of the Partnership:

• Simplified Compliance: Helping businesses efficiently collect, store, and share product lifecycle data in accordance with DPP regulations.
• Increased Transparency: Establishing a central system to verify essential product details, such as origin, composition, and environmental footprint.
• Sustainability Commitment: Assisting companies in meeting their environmental, social, and governance (ESG) targets through authenticated and traceable product data.

“At Pimberly, we are fully dedicated to delivering innovations that align with our customers’ evolving needs—whether they are retailers, distributors, or manufacturers. Our partnership with The University of Manchester underscores our commitment to providing solutions that not only address regulatory compliance but also support businesses in enhancing sustainability and transparency efforts. This collaboration with academia marks a turning point in eCommerce and strengthens our confidence in building a more sustainable digital commerce landscape,” said Martin Balaam, CEO of Pimberly.

Dr. Rosy Boardman, Reader in Fashion Business at The University of Manchester, continues:”With the EU’s digital product passport regulations for clothing and textiles fast approaching, it’s crucial that retailers act now. As experts in sustainability, digital innovation in fashion, and textiles design and engineering, we are excited to work with Pimberly – an innovative Manchester-based company – and create a solution. Together, we will develop a process that supports Pimberly’s business strategy but also helps retailers meet these new regulations and empowers them to showcase the environmental and ethical impact of their products, driving real change in consumer behaviour and the industry as a whole.”

Shaping the Future of Product Information Management

As industries increasingly integrate DPPs to uphold sustainability and accountability, this partnership is a crucial step toward redefining the future of product information management. Pimberly’s advanced PIM platform will enable businesses to stay ahead of regulatory developments while fostering consumer trust through verified product information.

About Pimberly

Pimberly is a cloud-based hybrid Product Information Management (PIM) and Digital Asset Management (DAM) platform headquartered in New York, NY. Trusted by leading global brands, Pimberly empowers businesses to centralize and enrich product data, optimize workflows, and create exceptional omnichannel experiences. For more information, visit www.pimberly.com.

The University of Manchester

The University of Manchester is a member of the prestigious Russell Group and one of the UK’s largest single-site universities.

We have over 40,000 students, 12,000 staff and, with 500,000 former students from more than 190 countries, are home to the largest alumni community of any campus-based university in the UK.

We are ranked in the top ten of the Times Higher Education (THE) Impact Rankings globally; are the top UK University for graduate employability according to The Graduate Market in 2022 and no fewer than 25 Nobel laureates have either worked or studied here. Manchester was also named 5th place for research power – the quality and scale of research and impact – in the UK government’s Research Excellence Framework (REF) 2021.

Visit www.manchester.ac.uk for further information or https://www.manchester.ac.uk/discover/vision/ for our latest strategic vision.