The definition of visual merchandising is a marketing strategy that draws customers in by utilizing displays, technology, color, floor designs, lighting, and other components. Utilizing...
- How PIM helps eCommerce
- Scaling your business with new products
- Scaling your business with new marketplaces
- Scaling your business with new locations
1. How PIM helps eCommerce
PIM solutions help e-Commerce businesses manage their information. The software saves, uploads, edits, and distributes product data to different marketplaces and channels.
A main benefit of a PIM is that you can set management workflows based on your product lifecycles. So, automate these workflows and easily scale your business with as many products and selling channels as you like.
A PIM solution enables companies to deliver information to the right channels at the right time in the right context. Implementing a PIM solution improves many processes, offering the ability to:
- Gain a 360 view of your entire product line
- Improve time to market.
- Improve product data quality to strengthen your SEO efforts.
- Strengthen omnichannel presence with easier addition of new marketplaces.
- Expand global reach with language and currency capabilities.
- Personalize and contextualize experiences for your customers.
- Streamline tasks with improved workflows to reduce hours and errors.
- Amplify product pages.
Expansion is less time-consuming, more organized, and more consistent when you automate everything.
2. Scaling your business with new products
Consumers are demanding in today’s competitive market.
As a result, you need to ensure data is not just consistent and accurate, but relevant and engaging. With a lack of high-quality content, consumers are likely to abandon their journey and go elsewhere to find what they want.
In other words, there really is no room for error when adding new products to your channels.
When you add new products, a PIM immediately knows what information and digital assets are needed for each channel. So, all the required tasks are triggered in the relevant order – including approvals via workflows you’ve set up.
For example, time-consuming steps like transforming existing images/data are no longer necessary.
The relevant information is automatically collected, shared, and ready to go. In turn, the data is correct, current, and formatted for each specific marketplace.
Easily keep product content up to date when it is treated the same for every product you add.
Minimize the risk of errors and rejection by marketplaces due to incorrect formatting by consistently monitoring content. You can easily detect errors and inform the relevant parties.
3. Scaling your business with new marketplaces
The PIM does most of the work if you’re expanding into new marketplaces. All you have to do is load up the new sales channels and provide the product data requirements. The PIM/DAM will then automatically map and transform the required data and digital assets.
It takes minutes, not weeks, to be selling your products on a new channel and scale your business in a new area.
The automated workflows go to the relevant team members – ones who can provide new data in rare events where it is required.
You waste a lot of time sharing and collecting product information within your team. In this case, give critical time back to your team with the right PIM in place.
Streamlining the process
So much time and effort is required before you reach new marketplaces. A PIM streamlines everything so you are ready with approved, consistent data in the proper format and the right language/currency.
In addition, collaboration is also improved across your internal and external teams. These teams include your trading partners/vendors, suppliers, your marketing department, or shared data pools from manufacturers.
4. Scaling your business with new locations
Non-English speaking countries want to shop for products that provide information in their native language. Essentially, you must ensure the content is relevant to optimize your product content when expanding reach to different countries when scaling your business.
However, translating product content can present an obstacle if you don’t have a reliable localization process. With a PIM, the system knows which languages you need and checks for existing conversions.
The PIM automatically communicates with your language translation service or internal translation department. Therefore, you can acquire the translation if the language conversion doesn’t exist.
Consequently, the software populates this content against the product and lists it.
The PIM automatically lists the product in the case where the translation exists. Even further, the software can determine if further translation is required. It then requests sources and uploads the translation so it can be listed on the relevant sales channels within minutes.
Your data is not just multichannel ready but also multi-language compatible. So, you avoid issues such as repeat or incorrect translations that ruin the customer experience.
A PIM automates the onboarding of new products and makes it easier to add new channels. It even manages translations when adding new countries.
Manage more products and channels at the same time while ensuring every item has consistent product data.