What Is Model Context Protocol (MCP)?
Model Context Protocol (MCP) is a framework for structuring product data and its contextual relationships so AI agents—like ChatGPT, Amazon Rufus, or Google Gemini—can interpret...
Published: Jun 27, 2025 Updated: Jul 8, 2025
As immersive technologies like 3D, augmented reality (AR), and virtual reality (VR) become standard in digital retail, enterprise eCommerce teams face new challenges in managing, optimizing, and delivering rich media at scale. From enhancing customer engagement to shortening sales cycles, 3D and AR/VR content unlocks powerful opportunities—but only if backed by the right digital asset management (DAM) system. This guide explores best practices and critical features for DAM platforms purpose-built to support immersive commerce.
Immersive commerce is no longer a novelty—it’s the new standard. With the rapid evolution of 3D and AR/VR technologies, eCommerce is being transformed from static catalog browsing into dynamic, interactive product experiences. Whether it’s rotating a sneaker in 3D, visualizing a sofa in your living room using AR, or exploring a virtual showroom for construction materials, customers today expect more than just images and text.
Industries like fashion, homeware, and building materials are leading the charge, recognizing the impact immersive technology has on purchase confidence, reduced returns, and brand differentiation. As the digital first generation gains more purchasing power, enterprises must be capable of delivering these high-fidelity experiences at scale.
Legacy digital asset management (DAM) systems were built for static assets—think JPEGs, PDFs, and videos—not real time rendered, interactive 3D files. Here’s where they falter:
To stay competitive, enterprises need a DAM designed for today’s rich media demands. A modern PIM/DAM solution is the perfect place to start for digital change management.
Enterprise brands often juggle dozens of file types—from .glb and .usdz for AR, to .mp4 animations and .fbx models for configurators. Add to that the demands of platforms like Shopify, Instagram, and native mobile apps, and you have a recipe for chaos.
Pimberly’s advanced DAM system automatically transforms rich media into channel appropriate formats and resolutions. Whether you’re pushing 3D models to Shopify, deploying AR on mobile, or launching a Facebook product experience, every asset is rendered in the right format, every time.
Proper metadata is the backbone of any scalable 3D/AR/VR content strategy. Tags like “360-view” ensure teams can find and deploy the right assets fast.
Version control is equally crucial. Without it, multiple teams may unknowingly use outdated or non-compliant files. Pimberly supports structured metadata schemas, approval workflows, and rollback capabilities. In turn, you eliminate duplication, enforcing compliance, and increasing speed to market.
Managing immersive content across global creative, product, and marketing teams is challenging. Asset approval often requires input from stakeholders across time zones, while campaigns depend on quick turnarounds.
With Pimberly’s no code automation:
This shrinks asset approval cycles from weeks to days, reducing costs and accelerating launches.
Tagging rich media manually is tedious and prone to errors. AI driven DAM systems like Pimberly alleviate this by:
This not only streamlines workflows but also supports strong governance and regulatory compliance.
3D and AR/VR assets don’t exist in a vacuum. In fact, they must be tied to product data, inventory levels, and front-end content. A modern DAM must:
Pimberly’s native PIM-DAM integration eliminates manual syncing, enabling assets to be instantly deployed with the right context, attributes, and permissions. Consequently, you don’t have to rely solely on your dev teams.
Managing immersive content across regions, product lines, and teams requires strategic governance. Here’s how leading enterprises streamline their operations:
A consistent naming structure like product_category_version_angle_format
ensures assets are easily searchable. For example:
chair_mod123_angleA_mobile.glb
Pimberly allows teams to integrate naming conventions with automated metadata tagging, making organization and retrieval seamless. You’re able to access the data in seconds—from simple attributes to complex digital twins.
Clearly defined lifecycle tags help avoid version chaos. Use:
Pimberly automates these transitions based on status or stakeholder input, ensuring only the latest assets go live.
High-res 3D assets can overwhelm browsers and mobile devices. To ensure performance:
Pimberly supports format transformation and previewing before deployment.
Not every stakeholder needs full access. Use role-based permissions to:
Pimberly ensures secure, auditable access via SSO and tokenized sharing.
Linking each 3D or AR/VR asset with specific SKUs ensures:
Centralized systems like Pimberly guarantee accurate, up-to-date experiences across platforms.
Pimberly streamlines rich media management from upload to deployment:
Whether you’re launching a new AR try on feature or updating 3D models across global stores, Pimberly lets you scale without bottlenecks.
A leading manufacturing brand needed to deliver 3D product models to retail partners, sales teams, and installers. Simultaneously, you’re able to keep files tied to up to date specifications.
Using Pimberly:
Time-to-market for product launches dropped by 40%, and rework costs fell significantly.
The future of DAM lies in:
Pimberly is built for this future—offering the agility, intelligence, and extensibility that tomorrow’s enterprise demands.
3D and AR/VR assets aren’t just for show. They’re vital tools for boosting engagement, reducing returns, and driving conversion. But to make them work at scale, you need a DAM platform built for the job.
Pimberly’s PIM/DAM solution offers everything your enterprise needs: