Why eCommerce Platforms Work Better with PIM

One of the most prominent challenges brands face in eCommerce is inconsistent and inaccurate product data used across their various solutions within a tech stack. For most brands, it is imperative their eCommerce platforms are consistently reliable and up-to-date.

For instance, many eCommerce platforms lack native multilingual functionality, making it difficult to showcase reliable product data across different geographies. A modern Product Information Managaement solution, or PIM, makes selling in any language a breeze with built-in multilingual syndication.

In this whitepaper, we seek to educate retailers on how a modern PIM system can help with:

• Improved product discovery
• SEO optimization
• Personalized customer experiences
• Data-driven decision-making

Additionally, we look at how businesses have leveraged Pimberly’s PIM system to improve their data management and, in turn, bolster their eCommerce platform. Here, you’ll learn how brands can automate their product data in their eComm platform using workflows to create custom campaigns for any audience, any season, and any occasion.

Sit back, grab a coffee or tea, and enjoy the read!