November 25 – US Thanksgiving (October 10 in Canada)
Thanksgiving Day is a big deal in the US and Canada. It’s a time to celebrate the harvest and blessings over the year. It’s a time of year when families and friends exchange gifts and get prepared for the mass sales over the next coming days.
Let your customers feast on cookware, festive decorations, personalized gifts for hosts, and party games.
Make your customers feel even more thankful with segmented campaigns and make sure your stock is ready for the preparations which generally start 3-4 weeks before the big day.
November 25 – Black Friday
Originally celebrated in the United States, Black Friday sees crazy deals hit our stores and screens in the US, UK, and over Europe. In 2020, online sales grew drastically due to the pandemic, with $4.8BN global sales taking place on Amazon alone!
The Black Friday bargains customers will be looking for range from televisions, phones, tablets, and appliances, to, surprisingly, jewelry.
Create the best Black Friday experience by focusing on your best-performing products and consider selling on Amazon. Landing pages featuring your Black Friday bargains could see you increase conversion rates by over 50%.
November 28 – Cyber Monday
Cyber Monday or Blue Monday is Black Fridays’ online counterpart. Black Friday deals have moved away from being deals only offered in-store to being online. This means these three days after Thanksgiving in the US are a mass shopping spree.
Like Black Friday, make sure your Cyber Monday deals get your customers’ tech tastebuds tingling.
For a super Cyber Monday, make sure your eCommerce store is optimized for mobile. You can also build hype around your holiday season deals with a countdown banner to the big day.
Overall, there are plenty of opportunities to significantly drive sales this holiday season. Having the right tools and technologies in place will ultimately give you more time to focus on wider business objectives that will help drive revenues even further. Planning will be key to success, and you’ll be sure to end the year on a high!