A Complete Guide to Creating a Winning Holiday eCommerce Strategy
The last quarter of the year of often the busiest and most profitable for many eCommerce businesses. The last few years have seen online sales surge during the festive season, meaning it’s more important than ever to have a robust holiday eCommerce strategy in place. In 2021, global online holiday sales reached a staggering $886.7 billion, which represented a 14.1% YoY growth.
While we’re faced with rising inflation and soaring prices, it’s likely holiday shoppers will be looking to cash in on the best deals around. As a result, it’s expected holiday shopping will start as early as October this year so customers can stock up ahead of price rises. This also means there are going to be even larger volumes of traffic when key dates such as Black Friday and Cyber Monday come around.
With an array of key dates to prepare for, increased volumes of traffic, high customer expectations, and competition at its peak, planning ahead will be key for success.
Getting your products in front of the right people, at the right time, and selling items at the optimal price are all imperative in creating a successful and profitable holiday season.
This comprehensive guide will arm you with all the tools you need to create a winning holiday eCommerce strategy. We’re going to look at what customers want and expect from their online journeys. You’ll gain actionable takeaways on how you can set yourself apart from the competition, all while creating stand-out online experiences that leave your customers feeling festive!
Get comfortable, grab a coffee, and get ready to refine your eCommerce strategy this holiday season!