The Essential Components of a Multi-Channel eCommerce Tech Stack

Your eCommerce tech stack should include all the components needed to alleviate the pressures of selling multi-channel. This magical mix of tools, apps, programming languages, and platforms should make effective marketing and online product sales less labor-intensive while keeping everything organized. The “stack” refers to the way your tech is layered to perform specific tasks that help throughout the stages of your customer’s journey.

You’ve got a front-of-house which collectively creates the interface for customers and the back end, which works everything out and communicates with your supply chain (invisible to the customers). Because your tech stack has a significant impact on customer experience offline and IS your customer experience online it’s probably the second most important part of Brand after your staff, so you need to ensure you’ve chosen the right solutions to create meaningful, satisfying interactions for your brand-experience.

This is your go-to resource when looking for a comprehensive reference that helps clear up doubts and answer questions about your tech stack as they arise. Here you’ll learn what purpose each aspect of your ideal tech stack serves and why a product information management (PIM) system is becoming the must-have toolset at the heart of any next-generation eCommerce tech stack worth its weight in gold. In fact, we like to think of this whitepaper not just as a resource but also as a tool of sorts to help you evaluate your tech stack for multi-channel selling.

This is about a 25-minute read, so grab a coffee or a snack and get comfortable – let’s get this eCommerce lesson started.

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Introduction

Your eCommerce tech stack should include all the components needed to alleviate the pressures of selling multi-channel. This magical mix of tools, apps, programming languages, and platforms should make effective marketing and online product sales less labor-intensive while keeping everything organized. The “stack” refers to the way your tech is layered to perform specific tasks that help throughout the stages of your customer’s journey. You’ve got a front-of-house which collectively creates the interface for customers and the back end, which works everything out and communicates with your supply chain (invisible to the customers). Because your tech stack has a significant impact on customer experience offline and IS your customer experience online it’s probably the second most important part of Brand after your staff, so you need to ensure you’ve chosen the right solutions to create meaningful, satisfying interactions for your brand-experience.

It’s never been easier for you to reach a global customer base and more and more Sales Channels are opening their ‘doors’ to allow you on to access customers wherever they like to buy. We understand the pressures of selling multi-channel and have compiled this resource discussing the powerful platforms on the market you should consider for your tech stack.

Despite being a bit of a long read, this is your go-to resource when looking for a comprehensive reference that helps clear up doubts and answer questions about your tech stack as they arise. Here you’ll learn what purpose each aspect of your ideal tech stack serves and why a product information management (PIM) system is becoming the must-have toolset at the heart of any next-generation eCommerce tech stack worth its weight in gold. In fact, we like to think of this whitepaper not just as a resource but also as a tool of sorts to help you evaluate your tech stack for multi-channel selling.

You should ask yourself where each technology fits and what role it plays so you understand how effective your tech stack is at meeting your needs. But it can be difficult answering these questions if you have nothing to compare your tech stack to. Literally, how does your tech stack actually “stack up”? The best way to figure this out is to understand the three top players of each technology, how they compare to yours, and why a PIM has to be part of your tech stack if you want to remain scalable in a demanding multi-channel world.

The distinction between multi-channel and omnichannel

First, let’s make sure we all understand what we mean by multi-channel and omnichannel. While both involve using multiple channels, multi-channel relates to selling on many different channels such as websites, social, marketplaces, in-store, apps, catalogs, while omni-channel is concerned with a seamless customer journey when a customer switches from one channel to the next. Let’s drill it down a bit more:

Multi-channel Strategy

A multi-channel strategy focuses on creating a sales presence across multiple sales channels. In this approach, you need to ensure the products and information are correct and compliant across every channel, even though each channel has its own, validation, interfaces, and approach to selling. With multi-channel, you have a better chance of meeting the needs of the specific channels’ customers if you can tailor your content. You’ll be selling in at least one of the markets with the preferences that align with their buying habits, whether they love finding a brand to shop for or prefer marketplaces.

Since each channel operates independently of the other, you have to make sure each channel has standardized product content suited to those customers and formatted to suit the marketplace or eCommerce platform. The lack of integration means your marketing team or product manager’s actions in one channel do not impact the other channels where you sell. Here’s an example:

A customer is shopping on Amazon. They get to the shopping cart and find the delivery date doesn’t meet their needs. They move on to another market to find a quicker delivery. In this case, the abandoned cart triggers your marketing team to take action, such as sending a reminder email to the customers to “remind them” their cart is full, with a link to their cart. This has no impact on other channels.

There are also crucial elements that contribute to multi-channel strategy, including:

  • Inventory management: You need to ramp up your inventory management with a solution that integrates inventory across all sales channels in real-time. This includes what is happening at your fulfilment centers. With proper management, you always have access to real-time inventory counts allowing you to track and manage inventory whether it is in-store, in the warehouse, on orders from vendors or even on its way back from a return. We discuss the types of software available to assist with inventory management, including retail management platforms, Fulfilment, Supply Chain Management Solutions (SCMS), and Warehouse Management Solutions (WMS) below. These tools are critical to helping automate manual tasks that lead to inventory discrepancies and customer dissatisfaction. You’ll also have access to real-time insights and historical data that contributes to effective inventory forecasting. The more channels you use, the more control and automation you need for things such as reordering thresholds to keep up with demand. Combined with your PIM, SKU, and catalog management, it becomes easier to oversee product listings for every channel.
  • Fulfilment and shipping: Consistent customer experiences can be challenging to achieve when you choose a multi-channel model. Fulfilment is one of the most critical considerations in ensuring customers receive orders as expected. You need to maintain consistency with a multi-channel fulfilment solution, so all sales channels process orders in the same way. For example, if you have more than one warehouse, orders should logically be sent to the fulfilment center closest to your customer to reduce shipping times and costs. Even details such as how an order is picked and packed should be consistent, whether it is a thank you card inserted into each package or using the same size box and logo.
  • Returns management: Hopefully, by providing higher-quality product information, you will reduce returns. However, even the most accurate product descriptions can’t overcome returns. As you can imagine, managing returns becomes far more complex with a multi-channel strategy. You’ll need to consider a consistent, smooth process to manage issues such as restocking items, sending correct or revised orders, identifying damaged goods, covering the cost of shipping returns, and of course, issuing refunds. You also want to record reasons for returns to look for opportunities to improve customer experience. You need a process and software that streamlines the process regardless of where the order originates to ensure you save time, money, and customer relationships.

Omnichannel Strategy

An omnichannel strategy still requires your presence across several channels. Where the difference is most notable is that ideally, you’re trying to attain integration across all channels, usually focused on the customer’s needs. This takes some tracking to better understand your customer journey and typical buyer behavior across each channel. With this understanding, you can ensure the product information you provide meets their needs and answers their questions regardless of the channel they choose to shop. This creates a seamless customer experience from channel to channel.

In this case, if we consider the abandoned cart, your marketing team responds quite differently. They are ramped up to take action across various marketing platforms, such as social and Google ads, to entice that customer back to that cart. Every customer action triggers a reaction from your marketing team to make their journey easier AND encourage sales.

The most important aspects of the omnichannel strategy include the following:

  • Creating a cohesive message: Cohesive messaging is at the heart of the omnichannel strategy. It ensures that your brand message is clear and familiar regardless of where and how customers interact with your brand.
  • Using customer data: Collecting customer data across all channels is essential with omnichannel strategies. It provides insights into the customer journey so you understand customer behavior and can better meet their needs at each stage of their customer journey.
  • Personalized customer experiences: Your customer data allows you to fine-tune highly effective personalized customer experiences targeting each leg of their customer journey. When you create personalized experiences, you increase lifetime value.
  • Valuable content creation: Targeted content aligned with each platform allows you to see better results. Engaging content includes high-quality product shots, video, and copy that enhances the customer experience and makes it easier for customers to reach their goals.
  • Defining channel goals: Omnichannel uses some channels for selling and others to create brand awareness or better understand customer behavior. You can’t use a one size fits all approach to content, but instead, must set objectives and goals you hope to achieve. Content creation then reflects those goals and is changed to suit customer expectations for that particular channel. In other words, simply reposting content from social media platform to social media platform doesn’t work for omnichannel.

Getting your products on as many channels as possible is the basic and simplified focus for a multi-channel strategy while using analytics to better understand customer shopping preferences to make purchases easier and present consistent product information is the driving force behind an omnichannel strategy.

A reference guide for optimizing each platform you leverage

As mentioned, our goal is to provide a comprehensive guide you can keep on your desk to aid in the tech stack re-evaluation process. To make life easier, we listed three of the top players in each technology for easy reference showing the key differences between each.

Front of House + Engine Room

We’ve split up the stack into the customer-facing tech – “Front of House” and the just as important back-of-house that makes sure the customer gets what they ordered and you make a profit “The Engine Room”.

Front of House

The key components of this are

  • Instore Systems/ePOS
  • Online or eCommerce Store
  • Customer Experience
  • Marketing Automation
  • Payments
  • Data Syndication
  • Product Information

For these companies, as well as in the appendix, can we insert the company logo when relevant

Retail Management Systems (RMS)

Retail management software enables you to manage online and brick and mortar stores with built-in tools that perform a long list of tasks. They are key when implementing multi-channel retailing strategies and help avoid redundancy in your tech stack. They enable you to monitor each channel and improve efficiencies while eliminating duplicate efforts across your team. They also reduce manual entries and aid with:

  • Point of sale (POS)
  • Inventory management
  • Warehouse and logistics
  • Customer relationship management (CRM)
  • Employee and vendor management
  • Merchandising
  • E-Commerce and omni-channel
  • Payments and financial management
  • Physical tools for brick and mortar

The right RMS creates the best possible customer experience while improving daily operations for all stakeholders from marketing to warehousing and merchandising to managers at brick-and-mortar stores. Integration touches all significant areas of management to improve efficiencies across the board. You can also leverage reporting and analytics provided by the system. Some examples include:

  1. Aptos: Their configurable POS system meets the needs of 40+ countries and provinces. You can also leverage their enterprise inventory management to follow the order lifecycle so you understand what it takes to convert more buyers. You can also be one step ahead of demand to optimize stock targets and adapt to changing conditions to make real-time demand changes.
  2. Heartland: This comprehensive system provides everything you need, from inventory management to customer relationship management and order management to purchasing and receiving. It enables for eCommerce integrations for omni-channel strategy and creates personalized shopping experiences.
  3. LS Retail: Another all-in-one retail software, this is an extension to Microsoft Dynamics 365. It creates a single platform to combine everything you need, from POS to customer loyalty.

ECommerce Platform

The name alone tells you; you can’t be without this platform designed to facilitate the sale of products online between merchants and customers. They have functionalities such as:

  • Web hosting
  • Marketing
  • Inventory management
  • Payment processing
  • Order fulfillment

This is the core eCommerce stuff that enables you to list your products online so customers can find them and buy them. You can either use platforms available through online marketplaces or use a platform on your own eCommerce website. The type you choose depends on your business objectives and what the other solutions you use offer. You want to avoid investing in platforms with too many overlapping functions.

The right e-Commerce platform provides a robust search option and intuitive features that make it easy to find, select and order products. The platform should be suited to the needs of your target customer, so they feel confident using it to make secure online purchases. You also have to consider your goals, so you don’t outgrow the platform too soon. For example, does it allow you to support different currencies and languages? It also has to be scalable and integrate with other tools in your stack.

Three choices for eCommerce platforms are:

  1. commercetools: commercetools is the world’s leading commerce solution built on modern MACH principles (Microservice-based, API-first, Cloud-native and Headless), allowing you to work with, not around, your commerce solution to tailor experiences to the exact needs of your business and its customers. Aside from delivering high-performing, scalable solutions, it’s essential to work with an eCommerce software vendor you can trust. They are committed to you and your business — that’s why they set, and meet, high standards for security, privacy, and compliance.
  2. 2. BigCommerce: If you are larger or experiencing rapid growth, BigCommerce offers built-in tools designed for endless scalability. It also offers excellent reporting tools so you can make smarter decisions by keeping track of your store’s successes, enabling you to continue to improve the customer experience. Their open SaaS solution combines the best of SaaS and API enabled openness and flexibility, giving you the enterprise integrations and tools you need to customize faster.
  3. Shopify: If you want quick and easy, Shopify offers an easy launch. You don’t have to worry about headaches like servers or invest big money in development. It also has an easy-to-use, intuitive admin interface to reduce training time. The platform is user-friendly and can get you up and running right away. Shopify takes care of everything from marketing and payments to secure transactions and shipping.

Data & DX

A Data/DX platform creates better experiences for customers through A/B Testing, Personalization and Reporting. The major components of a DX allow you to manage content and personalization to deliver improved customer experiences to each channel all at once. It requires integration with other platforms and apps you are using to ensure you create a comprehensive ecosystem for the customers’ digital experience. This would include capabilities such as upselling, buyer education, product reviews, personalized content at the right moment, and more. They are a great tool for marketers and easy to use when adjusting your site.

  1. Searchspring: This software enables you to grow your online store’s revenue with eCommerce site search, product merchandising, personalization & recommendations, and insights & data. Searchspring is the difference between a single transaction and a meaningful relationship – they achieve this with robust ecommerce Search, Personalization, Product Merchandising, and Insights & Reporting Suites. Each suite includes its own special set of features that empower you to take control of your ecommerce site, drive more traffic, gain greater lifetime value, and convert more.
  2. AB Tasty: This tool enables you to run hundreds of experiments to gain key insights and deliver more value to customers. It enables you to create relevant brand experiences quickly so you can meet marketing goals such as strengthening brand loyalty, increasing your conversions, or creating revenue uplift.
  3. Attraqt: Attraqt delivers omnichannel AI-powered search, merchandising, and recommendations that are truly relevant, and controlled by you. The platform powers exceptional shopping experiences for over 300 of the World’s best brands. Attraqt enables you to improve conversions by using real-time, onsite shopper behavior to personalize and rank results. You can easily define tailored ranking strategies based on context, including promoting specific brands. Showcase the breadth of your catalog, as well boost or bury items based on regional preferences and local availability.

Marketing

In most cases, you actually need a martech stack, which is an entire suite of applications tailored to your marketing activities. This gets complicated as you need to find tools and applications designed to automate and manage your marketing activities across your marketing, and when possible, e-tail channels. You can find some options offering comprehensive features to create a well-rounded martech stack such as a nice Marketing Automation and Customer Relationship Management (CRM) application. A good martech stack helps automate tiresome manual processes required for marketers and bakes them into your everyday operations seamlessly. You can also refine operations thanks to ongoing learning capabilities while embracing more innovative marketing methods through increased agility.

Because you find yourself competing in a fight-to-the-death retail arena, you’ll also have access to data to increase market share. You can harness crucial information, so you understand customer needs and make improvements you continuously measure. It is evolutionary in approach, with a focus on continuously improving marketing function to drive sales and improve your effectiveness.

Some examples include:

  1. Dotdigital: With Dotdigital, you’re able to create deeper relationships with your customers and grow your business with cross-channel marketing solutions that make campaign rollout a breeze. When you combine today’s channels with data-driven personalization, everybody wins. Know your audience from every angle. Inspire your customers on every channel. Build your brand at every opportunity. Dotdigital offers the personalization tools you need to draw in audiences and simplify workloads.
  2. Yotpo: Yotpo products integrate with solutions in your tech stack so you can add what you need to improve the customer experience. You can align its capabilities with marketing goals whether it is increasing traffic, collecting subscriptions, more reviews, sending SMS or even collecting high-value user-generated content.
  3. Trustpilot: This is an example of a one-off app. It is specific to reviews enabling you to leverage existing reviews and ask for new ones.

Payments

As mentioned above, there are eCommerce platforms that offer payment processing services, so you might not need to worry about this for your tech stack. As the name implies, payment processing platforms accept payments in different currencies and from multiple sources, such as:

  • Credit cards
  • Debit
  • Digital wallets
  • PayPal
  • Cryptocurrencies

You also need to protect your customers’ payment data and create a seamless checkout from start to finish, so you need a robust payment processing system. Considering about half of all customers will abandon a purchase if they can’t access their preferred payment method, you need to make sure you have the options in place to make them happy.

You have to be careful when selecting your payment platform as there are a lot of hidden fees. Each provider has different charges for things like credit card transactions, which can lead to overpayment for a basic service available either for free, or far less in a similar platform. A good system has cost-saving features that manage things like inventory or sync up with your accounting software. Payment processing services should integrate with other business tools you use so you aren’t fussing over tedious work like invoice reconciliation.

Three payment platforms to consider include:

  1. Square: Square enables you to accept credit and debit card payments from your own website. Customers love it as it is a smooth process, unlike options like PayPal where they have to leave the site. This offers a feeling of security when customers make online purchases. Integration with Square POS systems enables you to keep your online and in-store orders, items and inventory in sync.
  2. Revel: Revel Advantage has structured its pricing to ensure the lowest processing costs with low rates and fees. They bundle their payments with their own POS platform for speedy payments, and you only need a single vendor for both. They offer superior reporting, but if you prefer your current POS platform, they might not be right for you.
  3. Juni: Get complete visibility and control over your cash flow with financial tools and intelligence built for businesses in digital commerce.

Data Syndication

With growing numbers of customer-facing interfaces available, syndicating product data across multiple sales channels is the best way to attract online shoppers. Data syndication systems enable you to become more efficient, so you no longer worry about manually updating each product across channels.

When choosing a data syndication system, it should allow you to monitor the integrity of all product data to ensure it is consistent and of the highest quality. Its purpose is to ensure the accuracy and optimization of data, so it appears in the right format for each new sales channel. As a result, you increase speed to market while ensuring products are marketed in a manner that resonates with each specific channel shopper. Product data syndication (PDS) distributes quality data faster from a single cloud-based location which sounds a lot like a PIM. However, a PDS tends to have slightly different capabilities.

Some examples of systems available include:

  1. Feedonomics: Feedonomics combines best-in-class technology and service to list your products everywhere people shop online including Google Shopping, Amazon, Walmart, Facebook and more. The platform unlocks scalable growth by automating product feed optimization, catalog listing, order management, etc. With its flexible platform, automation technology, and industry-leading AI capabilities, they streamline product feed management from the first import through the latest optimization.
  2. Lengow: Where you sell your products matters. Lengow helps online retailers find the right marketing channels to scale, optimize, and automate all online activity. Lengow supports most e-commerce solutions and accepts all popular feed formats. Easily import your products into the Lengow platform. You can then publish the right products to the appropriate online channels (marketplaces, price comparison sites, retargeting, affiliate platforms, social media, etc.). Optimize your feeds (categories, titles, descriptions, rules, etc.) without calling on help from your IT team.
  3. Channable: Their all-in-one platform provides the solutions you need for greater visibility, smarter ad campaigns, and more targeted marketing. Their aim is to enable your brand to hit ambitious business goals with efficiency-boosting automations and match your ads and product listings to your inventory with just a few clicks. Advertise millions of products globally by connecting to over 2,500 digital marketplaces, ad platforms, and price comparison sites.

Product Information Management (PIM)

PIM manages data required for the marketing and sale of products. PIM software manages complex product data and digital assets in a central platform enabling brands, manufacturers, distributors, and retailers to work from a single source of truth. A PIM system collates product information from multiple sources, including your ERP, PLM, or supplier feeds. It allows you to cleanse, enrich, and optimize all your product data and assets, from technical specifications to commercial and marketing information. As a result, you can easily manage data structure and product relationships while publishing across all sales channels, marketplaces, resellers, social media platforms, and eCommerce sites.

Whether it is to enrich product information for customers or ensure colleagues always share that all-important single source of truth, your PIM is the most crucial tech in your tech stack. You can:

  • Import your data and assets from multiple systems in varied formats
  • Identify product data discrepancies, errors, or contradictions
  • Update and edit product data
  • Manage complex product relationships
  • Sell to marketplaces adhering to their specific data requirements/formats
  • Provide customers, partners, and internal teams with appropriate product data detail to help them meet their goals
  • Distribute product information to multiple sales channels and/or geographies
  • Maintain data consistency for regulatory purposes

In this case, we are giving the nod to some of our competitors:

  1. Salsify: This PIM enables you to correctly publish supplier data the first time around and build a collaborative data collection to streamline the approval process. You can leverage collaboration and scenario-based data collection while keeping up with increasing product data volumes. You can also engage with suppliers and keep track of the data-collection processes and overall data quality.
  2. Pimberly: Pimberly PIM/DAM speeds up your time to market while streamlining processes. This makes it easy to create new product categories, marketplaces, and territories. It Imports raw product data from several different sources, consolidates your digital product assets, information and specs, and enriches product information before publishing at the touch of a button. You can create enriched product content to improve SEO performance driving more customers to your products. Personalized shopping experiences easily create opportunities with intelligent product recommendations to encourage upselling, cross-selling, and purchase alternatives when inventories are low or price presents an issue. Your product information is always accurate and up to date, enabling you to import data and assets from multiple disparate systems in varied formats. As a result, you can sell to multi-channels using their specific data requirements/formats effortlessly.
  3. InRiver: This PIM solution creates a collaborative environment where marketers, merchandisers, channel managers, and commerce teams make it easier for customers to make purchases. This includes streamlined syndication and enriched content to reduce product returns.
  4. Akeneo: This PIM creates a centralized enterprise product data and digital assets hub to improve the organization of product catalogs, enrich data and eliminate manual tasks that lead to PIM issues. It also lets you measure data quality and completeness to improve productivity and consistency.

Key examples for each category

The Engine Room – back-of-house

The key components of this are

  • Fulfilment
  • Order Management
  • Warehouse Management
  • Supply Chain Management
  • Enterprise Resource Planning
  • Product Lifecycle Management

Fulfilment

Order fulfillment software can be designed to work with third-party logistics partners or work as a self-fulfillment tool. It automates inventory management managing tasks that include generating picking lists and making it easier to shop, pack, send and track orders. Ideally, it integrates with your eCommerce platforms and tech stack to improve efficiency and provide an almost completely automated fulfillment process.

Again, the system is all about automating processes with features like real-time inventory counts, allocation of inventory to each marketplace or channel, stock thresholds, and management of preorders. Additionally, a reduction in manual tasks reduces errors. Routing efficiencies are discovered based on your choice of criteria whether it is fulfillment center capacity, proximity to customers, or inventory levels. The entire order lifecycle remains visible through every leg of the journey, which can also be shared with customers who wish to track their orders. Overall, a well-chosen fulfillment software improves customer experience and streamlines workflows across all touchpoints.

Some good examples include:

  1. Sendcloud: With Sendcloud, you can automate your shipping process while offering your customers a seamless delivery experience. You can easily connect to 80+ carriers using their API or many integrations.
  2. ShipBob: This fulfillment software provides supply chain optimization and assists with tasks including inventory and order management, reporting, returns management and the overall ordering process.
  3. Shipmonk: This four-in-one software assists with inventory management, orders, shipping, and warehouse management.

Order Management System (OMS)

An order management system assists in tracking stock levels in warehouses. It covers all channels working with 3PLs to get products to customers and combine all your order data. It speeds everything up and eliminates errors that can occur when manual steps are involved. But it goes much deeper than that. You can leverage the elusive “10pm shopper” if your team is small and unable to respond to after-business-hour purchases. Automated sales steps such as choosing the best shipper or sending out automated emails improve the customer experience to reduce the need for online support reps.

It improves efficiencies when managing stock on multiple marketplace platforms without the risk of human error, so you avoid inventory issues. You can also view all marketplaces and shipment partners at once to maintain control over shipments. Other features include insights into top sellers and marketplace popularity and automation that keeps you responsive to the needs of partners 24/7/365 such as fulfillment houses.

Three popular choices include:

  1. LINNWorks: (Pictured above) Scale up quickly with multichannel capability and increase customer satisfaction even as you grow your business. Effortlessly manage your sales and inventory across all your selling platforms to ensure you have the right product in the right place at the right time to take advantage of every selling opportunity. Connect major carriers and fulfillment services, and integrate them with your own technology stack, and drive down costs by automating tasks right across the logistics process.
  2. SKUVault: With SKUVault, you can connect channels, organize warehouses, and manage inventory efficiently with powerful integrations and simple workflows. SKUVault helps multi-channel eCommerce retailers of all shapes and sizes solve the toughest fulfillment challenges. Their clients delight buyers with 100% real-time inventory certainty everywhere they sell so they can focus on growth. If you’re ready for mistake-free inventory management across your marketplaces, they’re the platform for you.
  3. Teamwork Commerce: Teamwork Commerce is an industry-leading Omnichannel Solution, providing retailers with Point-of-Sale (POS), Order Management (OMS), Inventory Control, CRM and Analytics. They enable you to give your customers the same experience regardless of the channel they engage with you on, delivered through all omni-workflows such as BOPIS, BORIS and Cross-Channel Gift Cards and Loyalty. Choose a cloud-based system that is constantly evolving to ensure it uses cutting-edge technology to meet the needs of the ever-changing retail landscape.

Warehouse Management (WMS)

A warehouse management system helps you manage and control daily warehouse operations from the receipt of products to delivery to the customer. They are key to your tech stack as part of supply chain management providing visibility of your inventory regardless of whether it is sitting on a warehouse shelf, loaded into a truck, or in the hands of the customer.

The software also includes other valuable tools that facilitate the picking and packing process with insightful analytics. Benefits include:

  • Optimized space and lower operating expenses with improved warehouse flow
  • Improved inventory visibility
  • More effective management of labor
  • Full traceability of materials
  • Optimized supply chain function
  • Capturing, recording, and communicating warehouse activity
  • Improved warehouse management for better customer service

There are a few that stand out:

  1. Deposco: This product provides a SaaS platform that integrates seamlessly with your needs. It is cloud-based and provides real-time inventory based on where it is and how much you’ve got. It also offers insights into new demand. Contextual insights enable you to make data-driven decisions to improve efficiency, customer experience and revenue.
  2. 3PL Central: This WMS is built to scale to improve functionality and provide complete visibility. It automates billing and provides integration with API, EDI, shopping carts, retailers, and shipper connections, working seamlessly with existing systems.
  3. Vinculum: With this software, you can synchronize your inventory to enable a single view of real-time inventory. Vinculum’s system provides customized inventory controls specific to marketplaces, thus ensuring avoiding of over-selling, as well as unsold inventory, and increased sales.

Supply Chain Management Solution (SCMS)

Supply-chain-management software (SCMS) provides the tools needed to execute your transactions. It is also used to manage supplier relationships and keep better control over business processes to maximize efficiencies. It helps throughout the entire supply chain process, from product development to logistics offering automation for all related processes.

A centralized view of your supply chain process improves transparency with suppliers, distributors, and retailers with each entity able to monitor each stage of the chain. Increased efficiencies save money by identifying common bottlenecks that cause disruptions in the supply chain. Money is also saved by reducing overhead and minimizing wasted materials, time and errors. Data also provides insights into vital information from delivery timeframes to raw material costs and sales to returns. Data proves to be invaluable to improve customer experiences. You can also reduce late fees applied by some suppliers and service providers by improving quality control.

Some of the top systems include:

  1. Cleo: Cleo helps speed up the process of building and maintaining data mapping or file transfers through automation and integration. It eliminates the need for custom coding and manual tasks that lead to delays. You can consolidate all your tools and have a centralized cloud integration platform to connect all your data from any source.
  2. CommerceHub: This provides a single source for your dropship and marketplace solutions while also helping you find new products/partners. You can also focus wholesale and dropship efforts on your top-selling items.
  3. Manhattan Associates: This software provides a single solution to manage POS and store fulfillment, ordering, customer service, omni-channel inventory, and your digital supply chain.

Enterprise Resource Planning (ERP)

ERP solutions help organizations manage a range of business processes while providing the capabilities to gather, store, manage and analyze data from multiple business activities, such as:

  • Accounting
  • Procurement
  • Project management
  • Risk and compliance
  • Supply chain operations

While ERPs can also manage data relating to your products, like SKUs, weights, and dimensions, they lack the capabilities of a PIM that enable you to market and sell products online effectively. That’s why the two are important to your tech stack. You can import data from your ERP to your PIM and enrich the information with marketing copy, digital assets, and anything else you need to create a more engaging customer experience.

Your ERP is designed to drive optimal performance using tech like AI. As a result, you gain crucial insights to find more effective ways to improve operations constantly. It also provides more agility and allows your team to be more action-oriented, so they are continually delivering more value in their roles. The adaptability of the right ERP allows your business to experience growth with an ERP that remains scalable and agile to avoid disruptions when you respond to changing market demands.

Here are three ERPs to consider:

  1. Brightpearl: Brightpearl is the industry-leading operating system for retailers helping you to streamline, simplify, and automate your whole business, including order management, warehousing, shipping, purchasing, accounting, retail BI, and more, helping you to make data driven decisions and achieve your goal. The platform automates laborious tasks across all your sales channels – from complex order fulfillment and multi-location inventory management to shipping and accounting. Not only will Brightpearl automate your post-purchase operations, but also help you accurately forecast customer demand so that you can make informed purchasing decisions to meet demand.
  2. Oracle NetSuite: NetSuite Inc. is an American cloud-based enterprise software company that provides products and services tailored for small and medium-sized businesses (SMBs) including accounting and financial management, customer relationship management, inventory management, human capital management, payroll, procurement, project management and e-commerce software. They enable you to reduce manual and spreadsheet-based processes by up to 70%, by using one back-office system including fulfillment, inventory and sales.
  3. SAP: SAP is a major ERP service provider and offers easy integration with many of the tools in your tech stack. However, it isn’t package-based, which means you pay more for quote-based pricing. Although it is easy to integrate, it doesn’t offer add ons, and its expensive features, such as Business Intelligence for data storage, live dashboards, and reports, are great tools but may not be worth the cost for smaller businesses. SAP really is a tool for large organizations.

Product Lifecycle Management (PLM)

Product Lifecycle Management (PLM) software is designed for brands and manufacturers managing the product lifecycle from start to finish. PLM systems also facilitate collaboration and provide accurate historical data covering a product’s entire lifecycle. This starts at ideation and goes through everything from design and manufacture, to logistics, launch, commercialization, and eventually, product retirement.

Having an integrated suite that enables you to create interactive 3D design processes is a massive advantage. Your PLM integrates with CAD systems or Adobe Illustration software making this incredibly straightforward. Once designs are complete, you can use PLM software to access design documents – even if it’s not applied to the design of products.

The software provides a collaborative environment where teams can communicate without the need for email or other generic communication software. As such, everyone involved in product development has visibility of where the process is up to.

Concept: The concept phase, when a product’s specs are decided based on factors such as competitor analysis, market gaps, or customer feedback.

Development: The details and design of the product are generated along with any required component designs. The development period includes a thorough analysis of the product schematics, as well as production of the prototype and piloting in the field. You’ll receive important feedback on how the product performs and what further refinements are needed.

Product Launch: Feedback from your product pilot is leveraged to optimize and enhance the design and other components to produce a version ready for public consumption. Product production is then scaled, and shortly followed by an official launch where it is distributed to various markets.

Support: Following product launch, service and support is offered to acquire additional feedback and ensure customer satisfaction with the product..

Product Retirement: At the end of a product’s lifecycle, or its ‘time on the shelf,’ the product is withdrawn from the market. From there, you can decide on any retrials or absorption into new concept ideas.

Here are three PLMs to consider:

  1. Bamboo Rose: The Bamboo Rose Order Management solution is all you’ll need to keep a single order management system of record. It can coexist with your existing ERP system and be used for import orders only, or it can provide the full user experience for all orders – both domestic and import – through a single supply chain solution.
  2. Centric Software: Centric PLM delivers enterprise-class merchandise planning, product development, sourcing, quality, and product portfolio optimization innovations specifically for fast-moving consumer industries. They streamline the product development process from concept to retail.
  3. Kalypso Software: Kalypso is an objective provider of end-to-end PLM advisory, implementation and managed services for retailers and brands. They help their clients build on foundational PLM value and develop the infrastructure to transform the end-to-end product development lifecycle – from discover to create to make to sell – via the digital thread.

Reference Companies

Data & DX

Optimizely: Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention

Zoovü: Powerful product discovery driven by intelligent content. Benefit from automated content enrichment to deliver personalized digital experiences that drive business growth.

Nosto: The Nosto Commerce Experience Platform makes it easy to quickly deploy fully personalized, integrated commerce experiences with fine-tuned control of merchandising rules — across product recommendations, content, triggered overlays and popups, category pages, and more.

Searchspring: Searchspring enables you to grow your online store’s revenue with eCommerce site search, product merchandising, personalization & recommendations, and insights & data. Their platform is the difference between a single transaction and a meaningful relationship – they achieve this with robust eCommerce search, personalization, product merchandising, and insights & reporting suites. Each suite includes its own special set of features that empower you to take control of your eCommerce site, drive more traffic, gain greater lifetime value, and convert more.

Bloomreach: The World’s #1 Commerce Experience Cloud … Realize the true magic of customer data through the delivery of engaging, consistent, and tailor-made experiences …

Constructor.io: Constructor Search improves eCommerce revenue and relevance. Deliver superior onsite and in-app search experiences with AI, NLP, data and personalization. AI-first site search that increases conversions and revenue.

Profitero: Profitero aims to empower brands with the first global commerce platform that uses predictive intelligence to anticipate, activate and automate your next best action to fuel profitable growth.

Publicis Groupe: Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey- anywhere in the world.

Assembly: Assembly is an eCommerce growth platform powered by software, data, and community

Klevu: Klevu’s proprietary product discovery technology drives traffic, conversion and loyalty for ecommerce websites, while reducing bounce rates. It is easy to configure, optimize and maintain and fully integrates with major ecommerce platforms in just hours.

Jungle Scout: The leading all-in-one platform for selling on Amazon, with the mission of providing data & insights to help entrepreneurs and brands grow their businesses.

Algolia: Algolia empowers Builders with Search and Recommendation services to create world-class digital experiences.

Apptus: Voyado is the provider of Elevate (former Apptus eSales)—a product discovery engine on autopilot that shows highly relevant, intent-based search results and product recommendations on your site.

AB Tasty: Revolutionize brand and product experiences with AB Tasty: AI-powered experimentation & personalization, feature management and product optimization.

Clerk.io: Clerk.io powers personalization and relevance throughout your entire customer journey to automatically grow sales across site search, product recommendations, emails, social media & ads.

Fullstory: Discover the only Digital Experience Intelligence (DXI) platform that captures every user interaction with total privacy. When user data is clear, the path to perfection is, too. Uncover more, optimize more, and convert more.

Channel Sight: ChannelSight is an eCommerce Intelligence Platform for every product, every journey, every KPI. Perfect Toolkit to Optimize your Path to Purchase.

Amplience: Amplience is an API-first, headless content management platform for enterprise retail, enabling teams to do more, better, faster.

Depict: Their engine looks at products like humans do. Let your customers find the right product every time with product recommendations, search and category merchandising.

MikMak: Your consumers want to buy your product wherever they are and how they want to. MikMak gives you one platform with the tools, insights, benchmarks, and 1500+ channel and retailer integrations to do it.

Attraqt: Attraqt delivers omnichannel AI-powered search, merchandising, and recommendations that are truly relevant, and controlled by you. The platform powers exceptional shopping experiences for over 300 of the World’s best brands. Attraqt enables you to improve conversions by using real-time, onsite shopper behavior to personalize and rank results. You can easily define tailored ranking strategies based on context, including promoting specific brands. Showcase the breadth of your catalog and boost (or bury) items based on regional preferences and local availability.

Data Syndication

Channel Engine: Most feature-packed and complete online marketplace repricer, order and feed management tool. Start selling on amazon, bol.com, ebay and many other marketplaces through ChannelEngine.

Feedonomics: Feedonomics combines best-in-class technology and service to list your products everywhere people shop online including Google Shopping, Amazon, Walmart, Facebook and more. The platform unlocks scalable growth by automating product feed optimization, catalog listing, order management, etc. With its flexible platform, automation technology, and industry-leading AI capabilities, they streamline product feed management from the first import through the latest optimization.

Productsup: The Productsup P2C (product-to-consumer) platform empowers companies to master commerce anarchy and win product orders again and again. Take control today!

Lengow: Where you sell your products matters. Lengow helps online retailers find the right marketing channels to scale, optimize, and automate all online activity. Lengow supports most e-commerce solutions and accepts all popular feed formats. Easily import your products into the Lengow platform. You can then publish the right products to the appropriate online channels (marketplaces, price comparison sites, retargeting, affiliate platforms, social media, etc.). Optimize your feeds (categories, titles, descriptions, rules, etc.) without calling on help from your IT team.

ChannelAdvisor: ChannelAdvisor helps you increase your revenue, streamline your operations, and expand to new channels from a centralized, multichannel e-commerce platform. Streamline your e-commerce operations, expand to new channels and grow sales — all from a centralized platform.

Shoppingfeed: Shoppingfeed can seamlessly integrate your items with marketplaces of your choice and help create NEW listings as well as sync with existing ones.

Channable: Channable’s all-in-one platform provides the solutions you need for greater visibility, smarter ad campaigns, and more targeted marketing. Their aim is to enable your brand to hit ambitious business goals with efficiency-boosting automations and match your ads and product listings to your inventory with just a few clicks. Advertise millions of products globally by connecting to over 2,500 digital marketplaces, ad platforms, and price comparison sites.

Ascential: Ascential delivers specialist information, analytics and ecommerce optimization for the world’s leading consumer brands and their ecosystems.

CommerceIQ: CommerceIQ is the pioneer in helping brands win through retail ecommerce channels such as Amazon, Walmart.com, and Instacart, where 85% of all ecommerce happens.  Their unified platform applies machine learning and automation across marketing, supply chain, and sales operations to help brands unlock the secret to gaining market share profitably.

Ecommerce Platforms

Adobe Commerce (Magento): Adobe Commerce helps you build multichannel commerce experiences for B2B and B2C from a single platform

BigCommerce: If you are larger or experiencing rapid growth, BigCommerce offers built-in tools designed for endless scalability. It also offers excellent reporting tools so you can make smarter decisions by keeping track of your store’s successes, enabling you to continue to improve the customer experience. Their open SaaS solution combines the best of SaaS and API enabled openness and flexibility, giving you the enterprise integrations and tools you need to customize faster.

KIBO: Kibo Headless eCommerce enables companies to launch personalized and extensible commerce experiences, all built upon a future-proof, modular architecture.

Shopify: If you want quick and easy, Shopify offers an easy launch. You don’t have to worry about headaches like servers or invest big money in development. It also has an easy-to-use, intuitive admin interface to reduce training time. The platform is user-friendly and can get you up and running right away.

MIRAKL: Mirakl is the marketplace platform chosen by leading enterprises, across industries, to scale eCommerce at the speed they demand.

commercetools: commercetools is the world’s leading commerce solution built on modern MACH principles (Microservice-based, API-first, Cloud-native and Headless), allowing you to work with, not around, your commerce solution to tailor experiences to the exact needs of your business and its customers. Aside from delivering high-performing, scalable solutions, it’s essential to work with an eCommerce software vendor you can trust. They are committed to you and your business — that’s why they set, and meet, high standards for security, privacy, and compliance.

Spryker: Spryker Cloud Commerce OS is a B2B, B2C and marketplace solution renowned for its ease of use, flexibility, and speed.

Shopware: Comprehensive ecommerce solutions for all your B2C and B2B needs. Powered by the leading open commerce platform. Elevate your business with maximum flexibility, full scalability, and expert support every step of the way.

Commercelayer: Commerce Layer is a commerce API that provides all the endpoints and developer tools you need to make any digital experience shoppable, anywhere.

Centra: Centra is the headless commerce platform that helps fashion & lifestyle brands snag new markets and win global customers.

Fabric:  Fabric offers headless and modular technology built by e-commerce pioneers. End the pain of replatforming!

Auraura Commerce: Aurora gives you the core fundamentals for running a retail business, right out of the box, eliminating the need for third-party plugins.From powerful merchandising, product and content tools to warehouse management, all were built with international expansion in mind.

Dynamic Web: Dynamicweb offers a cloud-based eCommerce suite. They enable customers to deliver better digital customer experiences and to scale eCommerce success through our Content Management, Digital Marketing, eCommerce, and Product Information Management solutions.

Elasticpath: Elasticpath’s re-imagined product & catalog management capabilities put the control back into the hands of your merchandising team.

Enterprise Resource Planning

SAP – A platform built with flexibility and choice in mind can help you accelerate innovation to unlock your business potential.

Oracle NetSuite– NetSuite Inc. is an American cloud-based enterprise software company that provides products and services tailored for small and medium-sized businesses (SMBs) including accounting and financial management, customer relationship management, inventory management, human capital management, payroll, procurement, project management and e-commerce software. They enable you to reduce manual and spreadsheet-based processes by up to 70%, by using one back-office system including fulfillment, inventory and sales.

Acumatica – Acumatica provides cloud and browser-based enterprise resource planning software for small and medium-sized businesses.

Microsoft Dynamics 365- Microsoft Dynamics 365 gives everyone the insights and freedom to thrive by connecting your data, processes, and teams with intelligent business applications.

Brightpearl: Brightpearl is the industry-leading operating system for retailers helping you to streamline, simplify, and automate your whole business, including order management, warehousing, shipping, purchasing, accounting, retail BI, and more, helping you to make data driven decisions and achieve your goal. The platform automates laborious tasks across all your sales channels – from complex order fulfillment and multi-location inventory management to shipping and accounting. Not only will Brightpearl automate your post-purchase operations, but also help you accurately forecast customer demand so that you can make informed purchasing decisions to meet demand.

Odoo- Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications.

Xentral- xentral provides an All-in-One cloud solution that connects sales channels, centralizes business resource management and automates key processes from order processing to shipping.

Infor- Infor is a global leader in business software products for companies in industry specific markets, providing end-to-end capabilities for growing your business.

Huboo- Huboo operates a multi-channel fulfillment service for businesses of varying sizes to help them grow their ecommerce platform.

Shipmonk– ShipMonk’s powerful 3PL (third-party logistics) platform is perfect for eCommerce, DTC (direct-to-consumer), and subscription box companies of all sizes, looking to master their fulfillment challenges.

Shippo– Shippo is a multi-carrier shipping software for e-commerce businesses.

ShipBob– ShipBob is a tech-enabled 3PL that offers simple, fast and affordable fulfillment for thousands of brands with an international fulfillment network across the US, Canada, Europe, and Australia.

EasyPost– EasyPost is a customizable API solution that gives eCommerce businesses more control and flexibility over their parcel shipping and logistics.

nShift– nShift is a cloud delivery management solution that increases efficiency and reduces shipping delivery costs overall creating a seamless experience for both end users.

Byrd– Byrd helps support the growth of your online shop with an international logistics network that provides seamless API integration.

Auctane– Auctane products serve businesses of all sizes with their mailing, shipping, and logistics needs.

Sendcloud– Sendcloud optimizes the ecommerce experience by automating the shipping process while offering customers quick, next level delivery.

Shiprocket– Shiprocket is a tech-enabled logistics platform which connects merchants, consumers and supply chain partners to create delightful shipping experiences.

Stord– Stord helps make supply chain your competitive advantage with endlessly elastic and optimized port-to-porch logistics.

Pitney Bowes– is a global shipping and mailing company that provides technology, logistics, and financial services to more than 90 percent of the Fortune 500.

Sorted– A delivery experience platform that helps retailers and brands with shipping, tracking, returns and exchanges.

Scurri– Scurri helps to Take your delivery management solution to the next level, and take full control of your costs, operations and customer experience with software that is quick to install, easy-to-use and fully customisable.

ShipHawk– ShipHawk uses proprietary packing and shipping algorithms to automate order fulfillment and deliver a better shipping experience.

Marketing Automation

Sendinblue- Email, SMS, Facebook, Chat, CRM, and more, all-in-one platform to help you grow your business through building stronger customer relationships.

Yotpo- Yotpo products work together out-of-the-box, and integrate with every solution in your tech stack — allowing you to access a connected data layer and deliver seamless experiences that delight customers.

Dotdigital: With Dotdigital, you’re able to create deeper relationships with your customers and grow your business with cross-channel marketing solutions that make campaign rollout a breeze. When you combine today’s channels with data-driven personalization, everybody wins. Know your audience from every angle. Inspire your customers on every channel. Build your brand at every opportunity. Dotdigital offers the personalization tools you need to draw in audiences and simplify workloads.

Freshrelevance- Deliver impactful, channel-appropriate content based on customer behavior and interactions across email, website, mobile and app.

Voyado- Collect and store all customer data in one single platform – and unlock your growth potential by communicating in a better, more personal, and relevant way.

Bazaarvoice- A shopper engagement platform gives small and medium sized businesses total control to collect, display, and distribute user-generated content (UGC).

Trustpilot– Trustpilot is a review platform that helps everyone to share your experiences to help others make better choices and encourage companies to up their game.

Macropost– Macropost is an email, SMS, mobile, journeys and ecommerce tool to scale and simplify the way you connect, market and sell to your customers.

Cardylitics– They offer proven solutions that drive purchases and deliver measurable results by transforming marketing with purchase intelligence.

Klaviyo– Klaviyo is a global technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing.

Bluecore– A unified system that lets you identify customer and product data and automatically makes smart decisions around which recommendations will convert for your shoppers.

Ometria– Ometria is an AI-powered customer insight and cross-channel marketing tool that creates relevant experiences throughout the customer journey.

ActiveCampaign- ActiveCampaign is a cloud software platform for small-to-mid-sized businesses that offers software for customer experience automation, which combines the transactional email, email marketing, marketing automation, sales automation, and CRM categories.

Drip– Drip is a marketing automation platform built for Ecommerce – utilizing email, onsite, and tight 3rd-party integrations to help businesses drive revenue.

Rokt– Rokt is the global leader in ecommerce technology, helping companies seize the full potential of every transaction moment to grow revenue and acquire new customers at scale.

Tapcart– Tapcart allows you to instantly sync your products and turn your store into a native mobile app shopping experience that drives serious revenue- no coding required.

Button– Button empowers the world’s biggest Brands to supercharge their mobile marketing revenue and engagement with privacy-first identity, industry-leading deep linking, and intelligent machine learning technology.

Feefo– Feefo gives you access to technology and support that allows you to connect directly with your customers at any point of the journey, giving a clear and accurate view of your business.

Order Management Solutions

Unicommerce: Automate the supply chain of your business with a unified view of operations from a single source of data by using Unicommerce’s cost-efficient e-commerce solutions. 

CIN7: Cin7 is a fully integrated, cloud-based inventory management software that streamlines stock management across multiple channels. 

OneStock: Unlock your full omnichannel potential with the Distributed Order Management System used by market-leading retail supply chain businesses.

Fluentcommerce: Fluent Commerce, a leading order management system, improves the customer experience, optimizes fulfillment & solves inventory visibility issues.

OneView Commerce: OneView’s SaaS platform provides fast-start, full scale solutions for point of sale, omnichannel engagement, inventory and order management. Transform in-store and extend into digital with a single transaction engine that unifies commerce everywhere. 

Anycommerce: Consumers want multiple and omnichannel shopping experiences. By achieving the need of unified commerce, Anycommerce allows the union between the distribution network and digital interfaces where humans play a key role.

LINNWorks: Scale up quickly with multichannel capability and increase customer satisfaction even as you grow your business. Effortlessly manage your sales and inventory across all your selling platforms to ensure you have the right product in the right place at the right time to take advantage of every selling opportunity. Connect major carriers and fulfillment services, and integrate them with your own technology stack, and drive down costs by automating tasks right across the logistics process.

SKUVault: With SKUVault, you can connect channels, organize warehouses, and manage inventory efficiently with powerful integrations and simple workflows. SKUVault helps multi-channel eCommerce retailers of all shapes and sizes solve the toughest fulfillment challenges. Their clients delight buyers with 100% real-time inventory certainty everywhere they sell so they can focus on growth. If you’re ready for mistake-free inventory management across your marketplaces, they’re the platform for you.

Teamwork Commerce: Teamwork Commerce is an industry-leading Omnichannel Solution, providing retailers with Point-of-Sale (POS), Order Management (OMS), Inventory Control, CRM and Analytics. Choose a cloud-based system that is constantly evolving to ensure it uses cutting-edge technology to meet the needs of the ever-changing retail landscape.

Mintsoft: They are a Cloud-based order fulfillment software for online retailers, warehouses and 3PLs looking to stay ahead of the increasing demands of eCommerce and multichannel selling.

Radial: They are the pre-eminent B2C eCommerce fulfillment experts enabling brands to deliver a best-in-class customer experience. They engineer tailored, personalized, and scalable solutions for you to power your growing brand.

Intuit: QuickBooks Enterprise order management software helps businesses manage customer and vendor orders. Automate fulfillment and reduce errors. 

Tradegecko: Perfect for businesses who sell wholesale and direct to consumer to automate operational processes and focus on growth. Tradegecko’s inventory management system enables easy control over your inventory, orders and customers from a single platform. 

IBM Sterling Commerce: Sterling Commerce provides software for cross-channel commerce and integration of customer, partner and supplier networks across a wide range of industries.

Payments Platforms

Lightspeed Commerce: The one-stop commerce platform for retail, hospitality and golf merchants around the world.

Zonos: Zonos is a software company specializing in landed cost technology to solve cross-border challenges. We offer our Landed Cost engine in various ways and continue to create products and services to solve additional frustrations with selling and doing business internationally.

NuORDER: NuORDER is changing how brands and retailers collaborate to shop in-season and upcoming collections, access real-time product data and visually plan assortments.

Ecwid: Ecwid E-commerce Shopping Cart is Fast and Easy to Use! Works with Wordpress, Drupal, Facebook and Much More!

Planet:  Discover an all-in-one payments platform for merchants which brings together payments acceptance and processing, currency conversion and tax refund solutions into a single terminal, supported by a comprehensive suite of value-added services. Planet expands hospitality footprint into vacation rentals market with the acquisition of leading software and services provider, Avantio

Proximis Unified Commerce: Proximis, the retail expert, streamlines consumers’ buying process and simplifies retail operations thanks to a pioneering technology, the Unified Checkout, which on one hand, harmonizes the purchasing and return processes, and on the other, uses all the stocks available in the network to increase sales.

Square: Square helps millions of sellers run their business-from secure credit card processing to point of sale solutions. Get paid faster with Square.

Stitch Labs: Stitch Labs is an integrated, cloud-based inventory and order management solution that caters to mid-size multi-channel retail brands. Stitch serves as an operational hub to brand operations, centralizing inventory across all sales channels and locations for greater visibility and control.

Cart.com: Cart.com’s end-to-end solution provides brands with the software, infrastructure, and expertise of the world’s largest online retailers.

Juni: Juni makes every day easier for ecommerce businesses, helping you manage your finances and maximise cash flow — all from your smart dashboard.

Product Information Management

Pimberly: The world’s most powerful product information management platform. Helping leading brands create amazing online experiences with quality product data.

Inriver: Inriver is the digital-first PIM software that helps you connect to customers at every touchpoint. Inriver PIM is the digital front door of your business – giving you the power to connect, the confidence to grow, and the insights to keep evolving.

Comestri: Comestri, an all in one ecommerce platform for marketplaces and channels like product information management (PIM) and an order management system (OMS).

Akeneo: Akeneo PIM is an intuitive platform that radically simplifies product information management. This software helps thousands of merchants to centralize and harmonize all their product information and answer their multichannel needs, increasing their productivity and efficiency.

Syndigo: Use Syndigo to power the continual flow of all types of content and data between brands, distributors, retailers, and their customers.

Sales Layer: Sales Layer provides cloud-based PIM software to centralize, optimize, automate and synchronize product information across B2B and B2C channels and marketplaces.

Quable: Drive your product data and accelerate your sales with Quable. Discover the new PIM & DAM platform that revolutionizes the product experience.

Plytix: Plytix is a Product Information Management (PIM) for multichannel commerce. It’s a single source of truth to help manage and syndicate content at scale.

Salsify: The Salsify Commerce Experience Management (CommerceXM) Platform powers engaging shopping experiences at every stage of the buying journey.

Retail Management

Aptos- Committed to developing products and applications on the Aptos blockchain that redefine the web3 user experience.

 DieboldNixdorf- Financial and retail technology company that specializes in the sale, manufacture, installation and service of self-service transaction systems (such as ATMs and currency processing systems), point-of-sale terminals, physical security products, and software and related services for global financial, retail, and commercial markets.

Ascential- Delivers specialist information, analytics and ecommerce optimisation for the world’s leading consumer brands and their ecosystems.

Fujitsu- a Japanese multinational information and communications technology equipment and services corporation, established in 1935 and headquartered in Tokyo. 

GK- GK specializes in software and services for the operation of large retail company branches.

NCR- NCR Corporation, previously known as National Cash Register, is an American software, consulting, and technology company providing several professional services and electronic products such as self-service kiosks, point-of-sale terminals, automated teller machines, check processing systems, and barcode scanners.

Extend a Retail- Extend a Retail helps retailers and logistics providers to go further through frictionless, game-changing software, which helps businesses grow and optimize staff performance and customer experience.

Symphony Retail- Symphony Retail provides end-to-end integrated AI power merchandising, marketing, and supply chain solutions for retailers and CPG manufacturers.

MI9 Retail- MI9 Retail is a retail management solution featuring point of sales, inventory management, analytics, ecommerce, and order management suitable for businesses in a variety of industries. 

Trax- Trax is a type of computer vision technology that is used to collect, measure, and analyze what’s happening on physical store shelves. 

Flooid- Flooid’s basket and promotions technology enables retailers to sell consistently across channels, verticals and borders.

Supply Chain Management Solutions 

Manhattan Associates- Manhattan Associates designs, builds and delivers supply chain, omnichannel and inventory software to support sales.

SPS Commerce- The SPS Retail Network powers the retail supply chain around the globe by connecting trading partners, accelerating products-to-shelf, and allowing for the collaboration to grow sales with data insights.

MDF Commerce- mdf commerce enables the flow of commerce by providing a broad set of SaaS solutions that optimize and accelerate commercial interactions between buyers and sellers.

TrueCommerce- TrueCommerce helps you to connect your business across the supply chain by integrating everything from EDI, fulfilment, storefronts, and martketplaces.

BlueYonder- BlueYonder solutions helps to provide seamless experiences online and in-stores from click to deliver/collect, by unifying inventory, order promising, order management, and omni-fulfilment to deliver the right product, at the right time, through your consumer’s channel of choice.

Cleo- Cleo Integration Cloud delivers advanced data and order management capabilities to optimize your supply chain integrations.

CommerceHub- CommerceHub is a provider of hosted integration, drop ship fulfillment, and product content management for multi-channel e-commerce merchants.

ToolsGroup- ToolsGroup offers supply chain planning software helps companies achieve the highest product availability while right-sizing inventory and logistics costs.

Tecsys- Tecsys’ supply chain management software provides end-to-end visibility into all your supply chain operations serving high volume distribution, healthcare, and retail industries.

Envista- EnVista is a provider of supply chain technology & strategy, automation & robotics, Microsoft solutions and IT managed services that optimizes your supply chain network.

E2Open- E2Open uses supply chain software with a connected network and SaaS platform to help you seize opportunities, predict disruptions, and drive efficiency and sustainability.

Project44- Project44 provides the first standard of web services-enabled communication to the freight industry. It’s an Integration Platform as a Service (iPaaS) that uses cloud-based freight APIs to instantly connect shippers and third-party logistics companies (3PLs) to transportation capacity.

Warehouse Management Solutions

Deposco- Deposco provides cloud-based fulfillment platform that instantly shows what inventory you’ve got, where it is, and where there’s new demand for it.

3PL Central- 3PL Central provides WMS solutions built by 3PLs for 3PLs, partnering with customers to quickly transform paper-based, error-prone businesses into service leaders who can focus on customer satisfaction, operate more efficiently, and grow faster.

OrderWise- OrderWise provides the comprehensive inventory management whilst integrating end-to-end with all aspects of company operations. 

Vinculum- Vinculum is a global software company that enables omni channeling retailing to help brands and retailers to easily scale, reach, and delight customers across channels globally.

Made4Net- Made4net is a warehouse management system for dynamic supply chains that equips customers to pivot quickly, affordably, seamlessly, with configurability, and minimal need for additional professional WMS services.

Davanti- Davanti Warehousing is specialist in warehouse logistics that aims to provide specialty developmental services in innovating warehouse management.

Softeon- Softeon’s Warehouse Management System (WMS) software provides a powerful solution for optimizing distribution, loaded with innovative, differentiated capabilities that comprehensively handle the basics while also providing unique functionality to give your operations a competitive edge.

LocateInventory- Locate Inventory is designed to help mid-market businesses grow by combining the powerful inventory features of an ERP system with the accessibility of a cloud-based platform.

OpenBravo- Openbravo empowers retailers and restaurants to deliver truly unified commerce experiences faster through a highly flexible cloud-based platform that provides a greater capacity to innovate and more flexibility to adapt to different shopping scenarios and fast-changing needs.

Increff- Increff enables global retail and e-commerce brands to consistently achieve inventory accuracy and supply chain efficiency through best-in-class merchandise planning, allocation, and warehousing solutions.

Generix Group- Generix Group is a global provider of collaborative SaaS software solutions for the supply chain, industrial, and retail ecosystem. 

What our customers are doing with PIM

Pimberly Success Story: Westcoast
Pimberly Success Story: Ellis Brigham Mountain Sports

See us in action!

Creating a product in Pimberly Screenshot