The Story Of Pimberly
Products + People = Pimberly
Building connections is powerful. People build new relationships every day, while companies forge lasting bonds with their audience. The relationship between people and products is important too. This idea is where the story of Pimberly began.
At Pimberly, we believe all products should find the right home. So, a group of entrepreneurs got together and decided to turn that idea into reality by creating a system from scratch.
How? By combining smart SaaS software with cloud-based technology. So, the world’s most powerful product information management (PIM) platform was born.
Product data is what we’re passionate about. We help retailers, manufacturers and distributors create stronger relationships with their products. As a result, creating richer shopping experiences for their customers.
Proud to have Northern soul
Since starting our journey in 2016, we’re proud to have expanded into the heart of Manchester. Home of the world’s first computer. Home of a thriving technology community that continues to push the boundaries of what’s possible.
As part of our UK heritage, we’ve collaborated with some of the most innovative eCommerce companies in the country. JD Sports, Ralawise, and Arthouse are just a few names in our portfolio.
The future is bright for PIM
So, what does the future hold for Pimberly? World domination of the PIM industry? While that’s something we’re always working on, we like to take things step by step.
Continually refining our technology based on customer feedback. Building a tight-knit community with companies that live and breathe product information. Expanding into new markets and helping eCommerce brands tell better product stories. All of these goals are a part of the Pimberly way of life.
As time goes on, product information is only going to become more important. To be at the forefront of a new data-rich age is exciting and we’ll continue to provide a best-in-class PIM solution for years to come.
One of the Top 30 fastest-growing UK Scale-ups!
As part of the Tech Nation Upscale 5.0 program, we’ve been recognized as one of the UK’s fastest-growing tech scaleups. Since 2016 we’ve seen 100% year-on-year growth – and this is just the beginning of our journey!
Upscale will provide our senior leadership team with coaching and support, from experts and entrepreneurs at some of the UK’s most successful companies.
Leadership Team
Martin Balaam
CEO & Founder
Before founding Pimberly, Martin was the CEO of Jigsaw24, the UK’s largest IT Solutions business serving creative Film, TV & Luxury brands, an investment alongside NorthEdge Capital LLC, where he grew revenues from £45m to £125m in five years and then successfully exited in 2018. Martin is also Co-Owner/Director of his family business, Welcome Furniture Ltd, the UK’s largest manufacturer of Bedroom furniture for the Retail and Student Accommodation. In addition, he is Non-Executive Chair of SimplyVideo, a SaaS startup focused on connecting VR/XR wearable technology into the global Enterprise & Healthcare industries. He holds a BSc Honors degree in Physics from Imperial College and is married with three children.
Paul Cook
Finance Director
After completing a Combined Studies degree at DeMontfort University, Paul Cook spent over 10 years at Bodycote, the FTSE250 engineering company, progressing within the UK and global teams while completing his CIMA studies. Before Pimberly, Paul divided his time between the UK and Asia, where he then led Finance functions in Asia-focused Tech & Litigation companies raising funding of over $50m via PE investors and banks. Paul has comprehensive experience in forming, scaling, and managing Finance teams, ensuring they meet and excel requirements regardless of size or industry.
Craig McCalley
Managing Director
Craig McCalley has a proven track record of increasing revenue growth across various industries in sales leadership roles. He was Sales Director at MiTech Group where he delivered 85% growth is sales with revenues increasing from £8.7m to £16m. After moving to Redstone PLC, he increased gross margin from 28% to 34% and reduced total cost-of-sale. Before joining Pimberly, Craig was Sales & Marketing director for Koris where he increased annual turnover from £1.6m to £6.4m and operating profits from £348k to £1.1m.
Sally Hayes
VP of Delivery
Sally Hayes has a well-established record of successfully leading software implementations, underscored by a strong commitment to client satisfaction. With over 20 years of experience, across various industries, Sally’s expertise and customer-centric approach spans operational proficiency, project management, and process optimization. Leveraging her wealth of relationship management experience, Sally excels in effective client connections. Her professional journey highlights qualifications focused on Project Management, Business Operations, and Women’s Leadership.
Mike Walker
VP of Operations
Mike Walker has 25 years of experience with delivering transformation programs in ERP. Before joining Pimberly, Mike served on the board at a worldwide business supplying contact center, Numero, before it was purchased by TransUnion, one of the largest credit bureaus. Mike has been a board-level member for over 5 years at Pimberly, helping the organization introduce processes to drive year-on-year growth. Mike has significant experience in managing business transformation, software development, and customer satisfaction.
Bruce Wright
VP of Sales
Bruce Wright has a great deal of experience working across business in both the public and private sector, particularly in B2B and retail. Bruce served as a board member at Xpert Systems, prior to his time at Redstone as Sales and Marketing Director. Following Redstone, Bruce was Commercial Director at Spiritel, where he played a key role in managing the smooth integration of company acquisitions into the business before joining Jigsaw24 as head of solutions sales. Bruce graduated with a degree in Telecommunications from St. Albans College.
Victoria Hamblin
VP of Customer Success
During her 15 years at Oracle, Victoria Hamblin led a team of technical specialists to support Oracle’s financial tech on-premise customers across EMEA. Victoria transitioned into SaaS Customer Success 10 years ago with significant leadership roles in B2B SaaS. At IAM Cloud Victoria built out a full Customer Success team to support a global customer base before joining Force24, where she defined the customer success strategy to drive value to over 600 customers. Victoria’s experience in SaaS expands across various industries including identity management, cybersecurity, and eCommerce, working with brands such as ASOS, Lush, Hitachi, and Honda. Victoria graduated with a degree in International Business Studies and Spanish from Liverpool John Moores University.
Josh Bradley
Director of Marketing
Josh is a dynamic B2B SaaS marketing leader who has driven transformative growth for companies in the cybersecurity, logistics and SaaS industries. With leadership roles at Netacea, Shipamax, 4C, and SSE, he has consistently delivered impactful results by scaling marketing operations, driving demand generation, and executing effective ABM and GTM strategies. Josh’s expertise spans EMEA and North American markets, building high-performing teams, and delivering sustained pipeline and revenue growth that has helped fuel business success.
