Wired for Growth: YESSS Electrical Supercharges Digital Transformation with Pimberly
“Pimberly has been a revolutionary for us – what used to take hours or even days can now be done in minutes.”
Richard Longbone, PIM Manager, YESSS Electrical
SKU Count Doubled in Three Years
Timescales Shortened from Days to Minutes
Expansion into B2C & D2C Enabled
- Sector: Distribution
- Industry: Electrical Components & Equipment
- Pimberly Products: PIM, DAM, e-Catalog, Sandbox
UK electrical distributor YESSS Electrical doubled its SKU count and slashed product management times using Pimberly, powering rapid digital transformation and eCommerce expansion.
About YESSS Electrical
YESSS Electrical is the fastest-growing electrical wholesaler in the UK with over 95 stores nationwide and have been established in Europe for over 50 years. Still a family-run business, they have branches across the UK and have established a strong presence in multiple European markets, including France, Holland, Germany, Italy, and Luxembourg.
With over 95 brick-and-mortar branches, YESSS Electrical had traditionally focused on serving B2B customers. In recent years, however, the company has sought to modernise its operations by expanding into the eCommerce space, with an eye on reaching B2C customers as well. Interestingly, their online platform has seen stronger adoption from B2B clients than expected, signalling a shift in how businesses interact with digital solutions.
As YESSS Electrical continued its growth, it became evident that managing product information efficiently was becoming increasingly complex. The sheer volume of products, combined with the need for accuracy across multiple platforms, created significant challenges. The company recognised that a robust digital infrastructure was needed to support its ambitions.
The Challenge
Prior to using Pimberly, YESSS Electrical struggled with an incomplete and underutilised PIM system. The company had previously implemented a PIM solution, but it never reached its full potential. This led to inefficiencies in managing product data, which became a major hurdle as YESSS Electrical pushed towards digital transformation. The fragmented approach to product data management often resulted in delays and inconsistencies, ultimately impacting customer experience and internal operations.
“In selecting Pimberly, it really came down to was knowing that everything was managed in-house. It gave us confidence that things would be done accurately and efficiently.”
Richard Longbone, PIM Manager, YESSS Electrical
The Solution
Recognising the need for a robust and scalable PIM system to support their e-commerce ambitions, YESSS Electrical opted to transition to Pimberly. This decision was driven by Pimberly’s ability to centralise and streamline product data management, ensuring consistency across multiple channels. By adopting Pimberly, YESSS Electrical was able to move away from a fragmented, inefficient approach and create a structured, automated system that allowed them to manage their product data with greater precision and ease.
Pimberly’s Customer Portal is a key component of YESSS Electrical’s digital transformation. The portal serves as a centralised space where customers can access detailed product information, manage their accounts, and place orders with ease. One of its primary benefits is improving the customer experience by providing accurate, real-time data, which helps B2B clients make informed purchasing decisions. The Customer Portal has been particularly useful for repeat customers, allowing them to quickly reorder products and track their purchase history.
With more accurate and enriched product data, YESSS Electrical has been able to provide a better online shopping experience for its customers. Customers can access detailed and precise product descriptions, specifications, and images, leading to increased confidence in their purchasing decisions.
The batch update feature has also proven to be a favourite with the team at YESSS Electrical. Over the last three years, YESSS Electrical has added up to 16,000 products – almost double the amount compared to when they first uploaded.
“Batch updates have been a game-changer for us. The team can now update large volumes of product data simultaneously, ensuring that descriptions, specs, and pricing remain accurate across all platforms.”
Richard Longbone, PIM Manager, YESSS Electrical
The Outcome
YESSS Electrical continues to grow and expand into new markets, having a flexible and scalable system like Pimberly ensures that the company’s product data infrastructure can keep pace with its expansion, enabling seamless integration with new platforms and marketplaces. By automating product data management, the company has been able to reduce the manual workload required to maintain and update product information. Employees who previously spent a full day managing product data can now do the same tasks in an afternoon.
Moving forward, YESSS Electrical remains committed to leveraging Pimberly’s capabilities to drive further innovation and success in the electrical distribution industry.
“As we expand into new markets, Pimberly ensures that our product data infrastructure can scale accordingly!”
Richard Longbone, PIM Manager, YESSS Electrical
Easily Import
You can quickly import data into Pimberly from multiple sources in any form. The platform can connect to all your supplier, manufacturer and data feeds in minutes. You’ll see faster product on-boarding with less work!
Centrally Manage
Pimberly manages all of your product information, attributes and assets. Dashboards give a clear view of completeness across product ranges, and with the power to handle unlimited SKUs, Pimberly grows with your business.
