“We had quite ambitious ideas on how we wanted to use Pimberly, how we wanted to build it and how we wanted it to work – and it has more than delivered.”
Elizabeth Hale, Head of Master Data and Data Governance at Exertis
Faster Time-to-Market
Exertis can now update and distribute accurate product information much more efficiently, ensuring that new products reach customers faster.
Improved Product Matching and Cross-Selling
By integrating richer content and machine learning models, Exertis has significantly improved how related and alternative products are matched.
Enhanced Vendor Collaboration
With better data insights, Exertis has been able to work more closely with vendors, providing them with actionable analytics. Vendors can now see how their content affects sales and identify areas for improvement.
Greater Internal Efficiency and Sales Enablement
The structured and enriched data available through Pimberly has empowered Exertis’ internal teams, giving them access to real-time product insights and allowing them to make more informed decisions.
Exertis UK is one of the largest technology distribution and specialist service providers in the UK, supplying a vast range of products to retailers and resellers. Managing such an extensive catalog of product data presents significant challenges, requiring efficient and effective data governance.
Recognising the evolving demands of the market, Exertis has continued to invest in its digital infrastructure and strategic data management. Pimberly has been a key part of this transformation journey, enabling the company to continuously enhance the way it manages and utilises product information.
Exertis identified a need to improve scalability, speed, and data quality by launching a project focused on evolving its approach to product data management.
Led by Elizabeth Hale, Head of Master Data and Data Governance, and Colin Pons, System Architect, the project was designed to deliver the maximum value from their product data by implementing Pimberly. Drawing on Elizabeth’s previous experience with Pimberly at EVO Group, the team quickly built a strategy for modernising data workflows and driving business-wide impact.
“The process used to be very manual and mechanical. Now, with richer content and machine learning, we can do more effective matching of related or alternative products. That data feeds back into Pimberly and then onto the website, making everything more accurate.”
Colin Pons, System Architect at Exertis
The team introduced automation to reduce manual data entry and improve product matching. By working closely with the data science team, Exertis developed machine learning models capable of automatically suggesting product links based on rich data attributes. For example, instead of manually pairing laptop bags with matching laptops, the system now identifies and connects products automatically.
This innovation has significantly accelerated Exertis’ time-to-market for new products. More streamlined processes and improved data governance mean product information is updated and distributed faster, giving Exertis a clear competitive edge in a fast-moving industry. With more streamlined processes and improved data governance, Exertis can quickly update and distribute accurate product information, ensuring that new items are available to customers more rapidly.
Internally, teams across Exertis (from sales to commercial, to buying) now access a single source of enriched product data. This visibility has transformed how decisions are made, enabling teams to act on real-time insights and deliver better outcomes across the board. This data-driven approach benefits both Exertis and its suppliers, driving increased sales and customer satisfaction. For Exertis’ retail partners, this has been particularly impactful, as faster and more reliable product data directly influences their ability to sell effectively online.
“We’re specialists in how we go to market, our business covers a vast range of products, and Pimberly is a key part in the extra value services we offer to both customers and vendors. Now, with all our data in one place, Pimberly, makes it easier for them to access insights, drive sales, and improve efficiency.”
– Elizabeth Hale, Head of Master Data and Data Governance at Exertis
Exertis remains committed to continuous improvement. The company is currently exploring further advancements, including initiatives to enhance customer connectivity and optimise its e-commerce performance. By analysing basket abandonment rates, cross-selling opportunities, and upselling potential, Exertis aims to refine its online sales approach.
Elizabeth emphasises that Exertis follows the philosophy of “progress, not perfection,” and continues to look for ways to refine its data governance and business processes. By investing in Pimberly and implementing a structured data strategy, Exertis has significantly improved its product data management, resulting in greater operational efficiency and enhanced customer experiences.
You can quickly import data into Pimberly from multiple sources in any form. The platform can connect to all your supplier, manufacturer and data feeds in minutes. You’ll see faster product on-boarding with less work!
Pimberly manages all of your product information, attributes and assets. Dashboards give a clear view of completeness across product ranges, and with the power to handle unlimited SKUs, Pimberly grows with your business.
