New York and Manchester – 16 January 2025:
Pimberly, the world leading provider of SaaS-based Product Information Management (PIM) and Digital Asset Management (DAM) software, is pleased to provide an update for our business operations in 2024.
In terms of developments during 2024 highlights are as follows:
– 25% increase in ARR
– Customers increased from 109 to 136 customers globally and over 200 brands on the basis that many customers have multiple brands
– New customer wins included Muji, Browns Shoes in Canada, Cabinets to Go and Sloane in the US, and Ibstock in the UK
– Attrition rates were maintained below 5% and gross margins remained at 87%
– Pimberly increased its presence in the US market with additions to the New York team and overall headcount increased to 83
– During the year, Pimberly attended 20 industry shows in the US and UK
– Secured an additional $5.5m in funding from existing investors
– Additional functionality and incorporation of AI into the product suite
– Key hires to support future growth
Following a successful year Pimberly now has a more elevated position in the market. Pimberly is being seen as one of the leading providers and is being invited to discussions by enterprise customers about their Product Information Management requirements. Pimberly is doing all the right things that one would expect a B2B SaaS company to be doing at this stage in their development to expand their operations and is well positioned for a successful 2025.
For further information:
Tom Moriarty, Pathfinder Communications
Tom.Moriarty@pathfindercommunications.co.uk
Sarah Zhukovin, Pimberly
Other highlights include:
New additions
Pimberly made some key hires in the year. Victoria Hamblin joined as Customer Success lead, ex-Oracle, focused on building a world class customer success team to increase upselling and make advocates of the customer base.
Josh Bradley joined as VP of marketing with a history of delivering effective marketing campaigns and revenue growth in B2B SaaS.
New initiatives
During the year new initiatives included the monthly customer webinar, the publishing of corporate and ESG information on the corporate website. Pimberly built on its strategic partnerships, for example, further developing its relationship with Big Commerce and Pimberly is now in discussions with other major partners in the ecommerce tech stack such as Shopify and SAP.
Product development
Pimberly has enhanced its product in 2024 with the incorporation of AI into the Pimberly produce suite and made improvements in the vendor portal for ease of importing product data. One of the goals during 2025 will be the rebuild of Pemberly’s Digital Asset Management offering allowing it to compete directly with dedicated DAM offerings. This will provide an additional revenue opportunities and serve as a pathway to deployment of the full Pimberly PIM and DAM product suite.
In general product development has focused on enrichment of functionality, adding numerous features, offering workflow performance improvements, improvements to the interface and the incorporation of AI, all based around customer feedback in line with Pimberly’s customer-centric approach.
In addition Pimberly secured funding to jointly develop a Digital Passport module to be launched in 2025 ahead of the EU 2026 regulations requiring products to have a Digital Passport providing information in relation to sustainability. Pimberly now has in place research partnerships with Essex and Manchester universities focused on the fashion industry.
ESG
During the year Pimberly officially launched the Pimberly ESG programme accompanied by an ESG page on the Pimberly website providing details of ESG initiatives and values. Furthermore, the development work with Essex and Manchester University is designed to explore how PIM can help and improve sustainability in the fashion industry.
In addition, to reflect its commitment to its employees Pimberly conducted its first employee engagement survey. The survey provided Pimberly with a valuable opportunity to understand employees’ perspectives, including what they appreciate about their work and areas where improvements can be made. By offering a platform for employees to share feedback anonymously,
Pimberly aims to address concerns and implement positive changes based on the insights gathered.
Industry recognition
During the year Pimberly was recognised as a leader in the PIM space by industry and research and product review industry organizations. QKS recognised Pimberly as a technology leader in its SPARK Matrix report on the Product Information Management market.
In addition, Pimberly recently earned recognition as a leader in both the ‘Product Information Management’ (PIM) and ‘Digital Asset Management’ (DAM) categories on G2, a highly-trusted software review platform.
Summary
It has been a successful year as Pimberly has expanded its presence in the market. Pimberly has made significant progress across all areas of the business and is well positioned to continue this success in 2025.
About Pimberly
Pimberly is a world leading provider of SaaS-based Product Information Management (PIM) and Digital Asset Management (DAM) software, enabling manufacturers, brands, distributors and retailers to manage complex product data in a central platform, accelerate online sales and deliver customer experiences that convert. Founded in 2015 in Manchester, United Kingdom with offices in New York, USA, it now has over 136 customers including some of the world’s major brands such as Westcoast, JD Sports, Build-A-Bear and Chefs’ Warehouse.
