How to Share Data with a PIM System

Share Product Data

Automation boosts efficiency, and production, and saves time. It’s also reasonable to argue that the smooth communication flow makes these advantages achievable. You can easily automate procedures when you share data through product information management.

Product information management, or PIM for short, is the process of managing product information digitally, as the name would imply. Product data from several sources is uniformly and centrally managed by a PIM system. Brands typically include technical, logistical, marketing-related, and other elements in this information.

Brands can use text, pictures, videos, PDFs, number fields, and reference lists. Also, they can leverage URL and more to store and manage product data. The data travels between internal systems (ERP, inventory management, DAM, shop systems, etc.) and suppliers.

Using a comprehensive PIM strategy, you make managing and sharing product data across several sales channels much easier. All the while, a PIM keeps all of your data stored in a centralized database. This guarantees that labels and internet retailers have the most recent information available.

Transfer Data with PIM

PIM systems combine information from CRMs, ERPs, and almost any other product-related company platform you can imagine. Shared data management is handled and de-duped after integration. Because everything takes place at once, there is no need to manually enter or update any data, which lowers the risk of error and redundancy.

PIM users can organize product information into catalogs and link those catalogs to networks once the data has been aggregated. PIM administrators can organize data so that various parties can rapidly get the necessary information. Almost always, they’re able to find the necessary data in an easily digestible format.

Because fewer obstacles are there and data silos are avoided, productivity is increased. This is how PIM transforms data management into a shared data space for improved business efficiency.

PIM data transfer systems are advantageous to all brands, but they are particularly important for businesses that have a lot of SKUs. In addition, PIM benefits brands with intricate product linkage or omnichannel marketing approaches.

PIM solutions democratize product data. They give teams in charge of supply chain, marketing, sales, and customer support the information they need to communicate with potential clients and customers. A platform that interfaces with top PIM solutions is necessary for managing product data. It significantly boosts product receptiveness and shortens time to market.

Product Content

Businesses that are unable to efficiently coordinate and manage their product information lose out on opportunities, revenue, and market share. More significantly, they are unable to provide customers with the kind of compelling product experiences needed to foster brand loyalty.

Product information management PIM aids in standardizing the ever-more-complex requirements for product content. It makes it simple to syndicate reliable, comprehensive, and excellent product data to sales and marketing channels. You can accelerate workflows and time to market, detect and evaluate problems with the quality of product data quickly, and take advantage of new market opportunities.

In addition, you can provide detailed product descriptions, and ultimately provide customers with a satisfying product experience. All you need is the correct PIM strategy and a reliable, easily accessible source for product information. To share data with a PIM examples also enables improved proficiency and productivity.

The term “Product Experience Management (PxM)” is also sometimes used by industry analysts and software vendors concerning PIMs. Both refer to a software tha centralizes the management of consumer, product, supplier, and other data. They then apply machine learning along with other AI techniques to that data and deliver pertinent, contextual, and engaging content to the appropriate audience at the appropriate time and location.

Framework for Data Sharing

The process of delivering the same data resources to several users or applications while maintaining data consistency for all parties is key. Parties using the data in this fashion are part of what is known as data sharing in a PIM framework.

By adding a small piece of code to the backend of your website, you can integrate and access the product-sharing function on any product page. This falls within the framework for data PIM sharing.

Once this is configured, a referral call-to-action button (like “share with friends”) will appear on every product page a consumer clicks on. The button may show up anywhere on the page, or next to your current product buttons, such as “add to cart” and “buy it now.”

The user can share the product by text messages, social media, email, or direct links after clicking the call-to-action button, thanks to PIM software. When friends click the shared product link, they will be taken to a claim page with the product’s branding. This should be the direct link to the specific product offer. Friends will be directed to the product details page with a referral code as soon as they enter their information.

Discounts on any product or just that specific shared product can be obtained with these referral codes. Framework for data transfer includes pulling and passing product data on each product page is the first step in implementing product sharing. The product SKU, or unique product identification, and the URL pointing to the particular product are required attributes in this data.

Bottom line

PIM or Product information management software is a perfect substitute for digital commerce companies seeking to make investments in cutting-edge technology that will help them offer appropriate eCommerce solutions, lessen the burden of data administration, and enhance customer satisfaction.  To get your hands on the best PIM, just contact us at Pimberly for the best data management tools.