eBook: Creating the Perfect Online Customer Experience
We’re passionate about enabling our customers to create and improve the online customer experience. But, what does that look like for online shoppers as they move through the eCommerce customer journey? We spoke to online shoppers to get their thoughts on what the perfect online retail experience looks like.
This eBook provides insights on how to use digital touchpoints to engage customers at every stage of the buyer journey.
This eBook covers:
- Online customer journey management from the awareness stage right through the decision stage
- An overview of how customers interact with your brand as they move through the circular buyer journey
- The key pieces of product content customers want to see as they move through the online buyer journey to maximize your conversions
- Post-purchase considerations, including the product information customers want to see to get the most from their online purchases
~15 min read (circa 4000 words)
Access the eBook – Creating the Perfect Online Customer Experience:
What is the circular online buyer journey?
Understand the different customer touchpoints in the online buyer journey. Then, gain actionable insights on the types of product content you can provide at every stage to ensure optimal conversions.
How can you drive product discovery and demand?
Rich and high-quality product data is key in ensuring your customers find your products across all digital channels. In other words, ensure your product information is rich and optimized to ensure your products get surfaced in SERPs.
Improving online customer experience in eCommerce
The quality of your product data ultimately determines the quality of the customer experience. Rich product descriptions and digital assets enable you to replicate the in-store experience and give your customers the confidence to hit “buy now”.
Brands driving growth with Pimberly’s PIM:
Access the eBook – Creating the Perfect Online Customer Experience:
The quality of your product data ultimately determines the quality of the customer experience. Rich product descriptions and digital assets enable you to replicate the in-store experience and give your customers the confidence to hit “buy now”.
To guarantee a quality online experience, you need to have quality product information. Rich product data enables your customers to move through the online buyer journey. Moreover, rich and optimized product information drives product demand with effective Search Engine Optimization (SEO) and enhances your overall marketing strategy.
All in all, good customer experiences will likely generate good results, whereas perfect online customer experiences generate amazing results. In other words, you can massively improve conversion rates and boost customer loyalty to supercharge your online revenues.
If you’re looking to drive customer satisfaction and nail the overall online buyer journey, this eBook is for you!
