The Future of Commerce: Turning product data into growth with AI, analytics and composable technology

Executive Breakfast with Pimberly and Xiatech

Thursday 13th November | Groucho Club, Soho, London

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Unlocking Product Data Value

Join Xiatech and Pimberly for breakfast to explore how product data powered by AI is redefining the future of commerce for B2B and DTC companies.. 

Building on insights from our joint paper, Generate More Value from Product Data, we’ll share how organisations are unlocking growth opportunities, improving business performance, delivering modern customer experiences  and accelerating innovation. 

Who should attend

This session is designed for business and technology leaders and their teams who are driving digital growth, data strategy, and customer experience, including:

  • CIOs, CTOs, and their digital transformation teams focused on integration, data foundations, and composable architecture.

  • CMOs and marketing teams looking to leverage product data and AI for personalisation and growth.

  • E-commerce, product, and data leaders seeking to improve product discovery, conversion, and cross-channel performance.

  • Innovation, transformation and strategy teams preparing for the next wave of AI-enabled, autonomous commerce.

Why Attend?

✅ See the “art of the possible” with product data, what great looks like and how to get there

✅ Why integration is essential to connect systems and create a single, real-time view of product data

✅ How composable technology, including MACH architecture, enables agility, scalability and rapid transformation

✅ How Composable AI, analytics and Agentic AI enhance decision-making, personalisation and automation

✅ The role of MCP and ACP to enable new and improved experiences for employees, customers and partners through generative AI, chat-based purchasing and product recommendations

Agenda 

  • 7:45–8:15  Registration and Breakfast
  • 8:15–8:45  Vendor Insights: The value of a modern Product Hub led by Xiatech and Pimberly
  • 8:50–9:30  Brand Panel Discussion and Audience Q&A
  • 9:30–10:00 Networking

Takeaways 

  • Tips for creating a single product view and making the business case to invest in data and analytics.
  • Product Data Maturity Checklist to benchmark and plan next steps

Who Will Be There?

Hand-selected guests including senior leaders from top eCommerce brands, emerging startups, tech innovators, and industry-shaping thinkers alongside Pimberly and Xiatech product experts

By Invitation Only 

This exclusive event is invite-only. If you have received an invitation, please confirm your attendance to secure your place. 

Getting there

The Groucho Club, Soho, London 
45 Dean Street, London,W1D 4QB

Nearest Tube Stations: Leicester Square – 6 minutes or Tottenham Court Road – 14-minute walk

Meet the Speakers

Craig McCalley

Managing Director | Pimberly

Jonathan Summerfield

CEO | Xiatech

Ben Greener 

Senior Technology Manager | Andertons Music Co

Fahd Masood

Head of Architecture | Flying Tiger Copenhagen

Kevin O’Brien

CIO | Headlam Group

Reserve Your Space

Register now to save your seat at the Pimberly x Xiatech Breakfast Briefing