Fashion & Apparel eComm KPI’s and How PIM Helps You Smash Them

This extensive 5,000-word whitepaper explains how leading Fashion & Apparel businesses are using Product Information Management (PIM) solutions to smash their eCommerce KPIs by providing customers with quality product experiences. Overall, this whitepaper will provide detailed explanations on how to:

  • Getting the best results from your product data, images, and video to create amazing product experiences that convert browsers to buyers
  • How to achieve best-in-class product data and why that generates much-improved speed to revenue and drastically reduces cart abandonment rates
  • Increasing customer lifetime values (CLTV) with intelligent outfit recommendations & “shop the look”, tailored to each customer’s personalized preferences

~20 min read (circa 5000 words)

In the fashion and apparel industry, being able to react with agility and speed is non-negotiable for any aspirational business. When trends and demands change so quickly, making sure you’re consistently delivering amazing product experiences is crucial. As such, you need robust technologies in place to help you nail your fashion and apparel eCommerce KPIs.

Given the nature of the fashion and apparel industry, there are specific KPIs that will be front of mind. What’s more, these will be intrinsically linked to the different stages of the buyer journey. Once you get it right, you’ll see your overall performance go from strength to strength.

This whitepaper will take you on a deep dive into how to leverage your product data to achieve the best possible results. You’ll discover how PIM enables you to gain vital extra selling days by getting your products to market ahead of your competitors. Furthermore, we discuss how high-quality product data and digital assets will lead to higher conversion rates, lower return rates, and higher Average Order Values (AOV).

Access the Using PIM to Hit Fashion and Apparel eCommerce KPIs whitepaper now:

Speed time to market

Increase Average Order Values

Boost conversion rates

reduce cart abandonment rates

Reduce product returns

Why is PIM essential for hitting fashion & apparel eCommerce KPIs?

Customers need quality product data and in-depth detail when buying shoes and clothing online. Gain full visibility of the completeness and accuracy of product information with PIM. Furthermore, you can scope and localize data to give your customers a stand-out product experience.

What are the main KPIs in fashion & apparel?

KPIs differ from business to business, however, there are certain KPIs that will truly reflect how well your fashion and apparel store is performing. Leveraging product data is the first step in moving the needle in the right direction to achieve business objectives.

Creating online experiences that stand out from the crowd

In a highly competitive climate like fashion and apparel, customers expect the online experience to be second-to-none, otherwise they’ll vote with their feet. Easily create online experiences that stand out from the crowd with complete control over all aspects of your product data.

Brands driving growth with Pimberly:

Regatta Great Outdoors logo
JD Sports logo
Ellis Brigham Mountain Sports logo
Bombinate logo
Gill logo
Bonprix logo
Ralawise.com logo
Foot Asylum logo
Accessorize London logo

Access the Using PIM to Hit Fashion and Apparel eCommerce KPIs whitepaper now: