There is an increasing desire from consumers to act responsibly. As such, conscious consumers want to see product data that demonstrates the true environmental impact of their purchases. Access this whitepaper to learn how fashion and apparel businesses are:
- Adopting more circular and regenerative processes and practices
- Driving demand by giving conscious consumers the product data they need to make environmentally-friendly purchases
- Using technologies such as PIM to work as efficiently as possible to reduce their carbon footprint
An estimated $500 billion value is lost every year due to clothing being barely worn and rarely recycled – fast fashion at its finest. So, there’s clearly a massive opportunity for businesses in the apparel and fashion industry to adopt more circular and regenerative business models.
But what does that look like, and what steps can you take to curb global warming? Sustainability is no longer just about the materials you use. You should weave it into the very fabric of your business. In other words, it starts with production and ends when products are delivered on doorsteps.
Furthermore, conscious consumers want to know they’re contributing towards the solution – not the problem – by shopping with you. As such, you need to provide in-depth, detailed information on products and processes that eradicate any doubts customers have about greenwashing.