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Sustainability in Fashion & Apparel: Creating a Greener Future

There is an increasing desire from consumers to act responsibly. As such, conscious consumers want to see product data that demonstrates the true environmental impact of their purchases. Access this whitepaper to learn how fashion and apparel businesses are:

  • Adopting more circular and regenerative processes and practices
  • Driving demand by giving conscious consumers the product data they need to make environmentally-friendly purchases
  • Using technologies such as PIM to work as efficiently as possible to reduce their carbon footprint

An estimated $500 billion value is lost every year due to clothing being barely worn and rarely recycled – fast fashion at its finest. So, there’s clearly a massive opportunity for businesses in the apparel and fashion industry to adopt more circular and regenerative business models.

But what does that look like, and what steps can you take to curb global warming? Sustainability is no longer just about the materials you use. You should weave it into the very fabric of your business. In other words, it starts with production and ends when products are delivered on doorsteps.

Furthermore, conscious consumers want to know they’re contributing towards the solution – not the problem – by shopping with you. As such, you need to provide in-depth, detailed information on products and processes that eradicate any doubts customers have about greenwashing.

~15 min read (circa 4000 words)

Access The Sustainability in Fashion & Apparel whitepaper for free now:

SHARPEN YOUR COMPETITIVE EDGE

DRIVE PRODUCT DISCOVERY & DEMAND

BOOST CUSTOMER LOYALTY

CREATE A SUSTAINABLE WAY OF WORKING

CREATE A BRIGHTER FUTURE

What does sustainability in fashion & apparel really mean?

Overall, sustainability is a very broad subject area. Basically, it addresses key areas ranging from economic equality to protecting natural resources.

What should a sustainable economy look like?

We’ve delved into the crucial concept of the circular economy of the future. Furthermore, we cover the 5 pillars of a sustainable ethos for fashion & apparel businesses.

How can you empower your customer with information?

We provide you with an overview of the product information you should provide to build trust and drive progress with sustainability alongside your customers.

Brands driving growth with Pimberly:

Regatta Great Outdoors logo
JD Sports logo
Ellis Brigham Mountain Sports logo
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Bombinate logo
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Gill logo
Bonprix logo
Ralawise.com logo
Foot Asylum logo
Accessorize London logo

Access The Sustainability in Fashion & Apparel whitepaper for free now: