Sustainability in Fashion & Apparel: Creating a Greener Future
There is an increasing desire from consumers to act responsibly. As such, conscious consumers want to see product data that demonstrates the true environmental impact of their purchases. Access this whitepaper to learn how fashion and apparel businesses are:
- Using PIM to be more sustainable in the fashion and apparel industry
- Driving demand by giving conscious consumers the product data they need to make environmentally-friendly purchases
- Using technologies such as PIM to work as efficiently as possible to reduce their carbon footprint
Approximately $500 billion is lost every year from clothing that is barely worn and rarely recycled. Businesses in the apparel and fashion industry have a massive opportunity to adopt more circular and regenerative business models.
What does sustainability look like, and what steps can you take to curb global warming? It starts with production and ends when products are delivered.
Additionally, consumers who are aware of the issues want to know that they are part of the solution by shopping with you. Therefore, you need to be transparent about your products and processes to alleviate any concerns customers have about greenwashing.
~15 min read (circa 4000 words)
Access The Sustainability in Fashion & Apparel whitepaper now:
SHARPEN YOUR COMPETITIVE EDGE
DRIVE PRODUCT DISCOVERY & DEMAND
BOOST CUSTOMER LOYALTY
CREATE A SUSTAINABLE WAY OF WORKING
CREATE A BRIGHTER FUTURE
What does sustainability in fashion & apparel really mean?
Overall, sustainability is a very broad subject area. Basically, it addresses key areas ranging from economic equality to protecting natural resources.
What should a sustainable economy look like?
We’ve explored the crucial concept of the circular economy of the future, and how it can be used by fashion and apparel businesses. We’ve also covered the five pillars of a sustainable ethos for these businesses.
How can you empower your customer with information?
We provide you with an overview of the product information you should provide to build trust and drive progress with sustainability alongside your customers.
Brands driving growth with Pimberly: